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Consumer Acceptance Of New Sheep Milk Cheeses


  • Burton, Michael P.
  • Bencini, Roberta


This paper provides estimates of consumers willingness to pay for two new sheep milk cheeses, developed as part of a RIRDC research project. In 1998, following an in-store tasting, a sample of 215 consumers were asked to reveal what price they would be willing to pay for portions of the cheese. Analysis of the data reveals the probability that a consumer will purchase the product, as prices change. There are higher levels of acceptance of the soft cheese product as compared with the hard cheese, and higher prices paid (per kilo) for smaller portions. It is shown that the structure of the price revelation process in the survey has also influenced the results.

Suggested Citation

  • Burton, Michael P. & Bencini, Roberta, 2005. "Consumer Acceptance Of New Sheep Milk Cheeses," Australasian Agribusiness Review, University of Melbourne, Melbourne School of Land and Environment, vol. 13.
  • Handle: RePEc:ags:auagre:126399

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    References listed on IDEAS

    1. Mullen, John D. & Vernon, Don & Fishpool, Ken I., 2000. "Agricultural extension policy in Australia: public funding and market failure," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 44(4), December.
    2. Lindner, Robert K., 2004. "Privatised provision of essential plant breeding infrastructure," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 48(2), June.
    3. Godden, David P., 1982. "Plant Variety Rights in Australia: Some Economic Issues," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 50(01), April.
    4. Andrew Dorward, 2001. "The Effects of Transaction Costs, Power and Risk on Contractual Arrangements: A Conceptual Framework for Quantitative Analysis," Journal of Agricultural Economics, Wiley Blackwell, vol. 52(2), pages 59-73.
    5. Pardey, Philip G. & Koo, Bonwoo & Nottenburg, Carol, 2004. "Creating, Protecting, And Using Crop Biotechnologies Worldwide In An Era Of Intellectual Property," Staff Papers 13600, University of Minnesota, Department of Applied Economics.
    6. Thirtle, C. & Bottomley, P. & Palladino, P. & Schimmelpfennig, D. & Townsend, R., 1998. "The rise and fall of public sector plant breeding in the United Kingdom: a causal chain model of basic and applied research and diffusion," Agricultural Economics, Blackwell, vol. 19(1-2), pages 127-143, September.
    7. Fuglie, Keith O. & Walker, Thomas S., 2001. "Economic Incentives And Resource Allocation In U.S. Public And Private Plant Breeding," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 33(03), December.
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