IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/342210.html
   My bibliography  Save this article

Adapting New Technologies of Exposure and Promotion for Agro-Tourism Enterprises with Comparative Evaluations

Author

Listed:
  • Dimitriadou, Eleni
  • Lamprouli, Ioanna
  • Iakovidou, Olga

Abstract

As we are well aware that today the positive use of internet and shared websites comprise of various strong and prolific tools for business for the promotion of their products and services through world-wide advertisement, especially for small businesses in the rural areas. The paper at hand comprises of initial comparative study of the websites of the agro-tourism enterprises, which are located in Central Macedonia in Greece, with the very specific aim of investigating their adaptability plan and criteria towards the new technologies of exposure and promotion, since Central Macedonia is a larger and more developed region. Initially in 2010, 158 websites of agro-tourism enterprises were assessed, which were again surveyed in 2018. Through a census process, the data collecting method was adopted in this research, whereas the websites’ assessment was conducted with the assistance of five criteria process, viz. content, interactivity, site attractiveness, promotional value and security, which were selected through literature review on the relevant subject. The evaluation confirmed our assumptions that the adaptability of new technologies for the agro-tourism enterprises in Central Macedonia, Greece had improved, but the results of all evaluation criteria tend to show very low improvement, as seen in this century.

Suggested Citation

  • Dimitriadou, Eleni & Lamprouli, Ioanna & Iakovidou, Olga, 2019. "Adapting New Technologies of Exposure and Promotion for Agro-Tourism Enterprises with Comparative Evaluations," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 9(02), January.
    • Handle: RePEc:ags:ajosrd:342210
    DOI: 10.22004/ag.econ.342210
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/342210/files/Adapting%20New%20Technologies%20of%20Exposure%20and%20Promotion%20for%20Agro-Tourism%20Enterprises%20with%20Comparative%20Evaluations.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.342210?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chung Nguyen Van & Luc Tran Tu, 2016. "Impact of E-Commerce Website on Small Tourism Enterprises in Quang Binh, Vietnam," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(10), pages 221-225.
    2. Chung Nguyen Van & Luc Tran Tu, 2016. "Impact of e-commerce website on small tourism enterprises in quang binh, Vietnam," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(10), pages 221-225, October.
    3. Uwem Akpan & Enobong Akwaowo & Nsikan Senam, 2013. "Uses and Gratifications of Social Networking Websites among Youths in Uyo, Nigeria," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(2), pages 353-369.
    4. Uwem Akpan & Enobong Akwaowo & Nsikan Senam, 2013. "Uses and Gratifications of Social Networking Websites among Youths in Uyo, Nigeria," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(2), pages 353-369, February.
    5. Rex Uzonna Ukaejiofo, 2013. "Technological Innovation Capacity: Impact Factors in National Agricultural Research Organisations in Nigeria," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society, vol. 3(4), pages 163-168.
    6. Rex Uzonna Ukaejiofo, 2013. "Technological Innovation Capacity: Impact Factors in National Agricultural Research Organisations in Nigeria," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 3(4), pages 163-168, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Eleni Dimitriadou & Ioanna Lamprouli & Olga Iakovidou, 2019. "Adapting new technologies of exposure and promotion for agro-tourism enterprises with comparative evaluations," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 9(2), pages 274-283, December.
    2. Leo O.N. Edegoh & Kenechukwu, S. A & Ezekiel S. Asemah, 2013. "Arresting Social Insecurity in Nigeria: The Imperative of Indigenous Communication Systems," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(4), pages 960-970, April.
    3. Elvis Madondo & Douglas Chiguvi & Ruramayi Tadu, 2019. "Assessment of the Effectiveness of Traditional Media for the Promotion of Tourism in This Digital Age in KwaZulu-Natal South Africa," Business and Management Studies, Redfame publishing, vol. 5(4), pages 49-61, December.
    4. Douglas Chiguvi, 2022. "Effectiveness of traditional and digital advertising platforms for the marketing of tourism," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(10), pages 01-12, December.
    5. Douglas Chiguvi & Elvis Madondo & Ruramayi Tadu, 2019. "The Credibility of Traditional and Online Media for the Promotion of Tourism in the Contemporary Tourism Marketing Environment in Durban South Africa," Business and Management Studies, Redfame publishing, vol. 5(4), pages 24-35, December.

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:342210. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.