IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/197962.html
   My bibliography  Save this article

A Study on Relationship between Demographic Variable and Branded Milk

Author

Listed:
  • Franklin John, S.
  • Senith, S.

Abstract

The study was designed to investigate the influence of age level of respondents by different dimensions of milk brand. The study covers the population includes 325 consumers from Tamil Nadu, who are all using branded milk. The questionnaires were given to 500 consumers who are all using branded milk. Out of 500 consumers contacted, 325 questionnaires were received with required coverage and details. The participants completed the two sets of self-reported questionnaires, including Background characteristics and variables chosen for this study in order to measure the influence of branded milk are the Salience, performance, Imagery, Judgment, Feelings and Resonance. The collected data were computed and analyzed via Descriptive statistics and one - way ANOVA. The findings of the study were generalized as follows: Statistically significant differences were found in the age level of the respondents by different brand dimensions like Performance, Imagery, feelings and there is no statistically significant difference in dimension Salience and resonance by age level of the respondents. In the end of the study implications and conclusion were provided.

Suggested Citation

  • Franklin John, S. & Senith, S., 2012. "A Study on Relationship between Demographic Variable and Branded Milk," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 2(02), pages 1-8, June.
    • Handle: RePEc:ags:ajosrd:197962
    DOI: 10.22004/ag.econ.197962
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/197962/files/16-70-2_2_2012-AJARD-213-219.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.197962?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:197962. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.