IDEAS home Printed from
   My bibliography  Save this article

Marketing System and Efficiency of Indian Major Carps in India


  • Kumar, B. Ganesh
  • Datta, K.K.
  • Reddy, G. Vidya Sagar
  • Menon, Muktha


The Kolleru Lake area (KLA) in Andhra Pradesh being a predominant centre for carp culture is known as the ‘Carp Pocket of India’. This paper has described the highly efficient fish marketing system prevalent in the KLA and has compared it with the marketing of Indian Major Carps (IMC) in other major aquaculture states like West Bengal and Orissa and marine states like Maharashtra and Tamil Nadu. The marketing channels, market intermediaries, price spread and marketing efficiency have been presented. A comparison of the marketing channels at several fish markets has revealed that the price spread for IMC from Kolleru is highest at the Mumbai market and lowest at the Coimbatore market. Consequently, fishermen’s share in consumer price has been found highest for Coimbatore at 61.54 per cent and lowest for Mumbai at 47.06 per cent. Similarly, the marketing efficiency was the highest for Coimbatore at 2.60 and lowest for Mumbai at 1.89. Retail price for KLA carps has been found lower than locally cultured carps at various areas, reflecting the efficiency of the marketing channel in providing cheap fish transported over large distances and through a large number of intermediaries. The reasons for the efficient IMC marketing system at KLA have been discussed and the study has recommended the development of efficient fish marketing system in other parts of the country.

Suggested Citation

  • Kumar, B. Ganesh & Datta, K.K. & Reddy, G. Vidya Sagar & Menon, Muktha, 2010. "Marketing System and Efficiency of Indian Major Carps in India," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 23(1).
  • Handle: RePEc:ags:aerrae:92158

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Kumar, B. Ganesh & Datta, K.K. & Joshi, P.K. & Katiha, P.K. & Suresh, R. & Ravisankar, T. & Ravindranath, K. & Menon, Muktha, 2008. "Domestic fish marketing in India - changing structure, conduct, performance and policies," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 21(2008).
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Misra, J. & Misra, S.R., 2014. "Technical Efficiency of Fish Farms in West Bengal: Nature, Extent and Implications," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 27(2).

    More about this item


    Agricultural and Food Policy;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aerrae:92158. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.