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How has COVID-19 influenced the OJ market so far?

Author

Listed:
  • Heng, Yan
  • House, Lisa

Abstract

The COVID-19 pandemic has changed consumer grocery shopping choices and patterns. As consumers have looked for products that might boost their immune system, OJ has been seen as a convenient option to achieve this. By exploring both Nielsen grocery scanner data and a monthly consumer survey from April 2020 to March 2021, we provide a visual description of the dynamic changes in OJ consumers within the year of the pandemic.

Suggested Citation

  • Heng, Yan & House, Lisa, 2021. "How has COVID-19 influenced the OJ market so far?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 36(4), November.
    • Handle: RePEc:ags:aaeach:315978
    DOI: 10.22004/ag.econ.315978
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