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California Direct Marketer Perceptions of the Food Safety Modernization Act

Author

Listed:
  • Connolly, Cristina
  • Degraff, Sara

Abstract

Direct marketing of agricultural products is a billion-dollar industry, but Food Safety Modernization Act (FSMA) compliance costs may reduce short-term profitability. We discuss the results of a survey of California direct marketers. Respondents generally had negative perceptions of FSMA, and almost 40% were unfamiliar with the legislation.

Suggested Citation

  • Connolly, Cristina & Degraff, Sara, 2019. "California Direct Marketer Perceptions of the Food Safety Modernization Act," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 34(3), October.
    • Handle: RePEc:ags:aaeach:294165
    DOI: 10.22004/ag.econ.294165
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