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Origin of the product and the buying decision

Author

Listed:
  • Cristina VEITH

    (University of Agricultural Sciences and Veterinary Medicine, Bucharest)

  • Costin LIANU

    (Ministry of Economy Commerce and Business Environment, Bucharest)

Abstract

This article is arguing that Conjoint analysis may offer a solid framework, able to determine the influence of the origin of the product in the consumption decisions. After a research of this framework, an empirical research on wine is conducted. Research is suggesting that there is, for the wine, a certain influence of the origin of the product in the buying decision. Even more, it is not the real origin that counts but the perceived one. The way the consumers perceive a certain region, or country matters and Wine sellers should focus on this influence in their branding strategies.

Suggested Citation

  • Cristina VEITH & Costin LIANU, 2013. "Origin of the product and the buying decision," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(11(588)), pages 147-164, November.
    • Handle: RePEc:agr:journl:v:xx:y:2013:i:11(588):p:147-164
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    Citations

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    Cited by:

    1. Latusi, Sabrina & Zerbini, Cristina & Maestripieri, Silvia & Luceri, Beatrice, 2017. "Wine Marketing: Consumer Persuasion Through The Region Of Origin," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 260904, European Association of Agricultural Economists.
    2. Prentice, Catherine & Handsjuk, Nikolai, 2016. "Insights into Vodka consumer attitude and purchasing behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 7-14.

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