Building winning small- and medium-sized business strategies should be aligned to a firm understanding of the market: Birguid case study

Over the last few years, Birguid has been fortunate to work with several medium sized businesses, supporting them to build winning business strategies that have enabled them to grow revenue, profit, and market share. However, the rollout of a successful business strategy is underpinned by leadership and staff buy-in. Belief in what can be achieved must drive its successful rollout. This aspect is imperative. Without the required buy-in strategies remain just that, a couple of fleshed out ideas that are supposed to help the business grow but never get implemented because the crew was pre-occupied with other things that took precedence over what the strategy unpacks. In addition to belief, another key contributor to the rollout of a business strategy are adequate resources – both internal and outsourced. Before you drive your car for a long journey, it would be prudent to first take it for service to ensure it is mechanically sound. Another item you would consider is wheel balancing and alignment. After all these acts have been performed, the penultimate step would be to fill your fuel tank, check the oil and ensure the car has adequate coolant. The last thing to do before heading out would be to check the weather for the day and what to look out for as you journey. The above analogy, thus, suggests that several pre-, during-and post-journey resources are required for a successful trip. The same must, therefore, be considered for a successful business strategy.