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Changes and Trends on Wine Market in Romania

Author

Listed:
  • Roxana Stoian

    (Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Romania)

  • Dan Boboc

    (Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Romania)

  • Mirela Stoian

    (Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Romania)

Abstract

In the attempt of a wide analysis of wine sector, with accents over specific marketing particularities of this domain, this paper work wants to emphasize the following: an analysis over the economic potential of winery and the importance in the Romanian agriculture frame, the techniques and marketing approaches of a more and more competitive activity on an European and global market, but also the influence of marketing strategies in consumption decision. From this perspective, the target of the research is to find if this domain, considered by most specialists as being one of „royal blood†(in Romania) it’s really an important economic sub branch or the results of it activity are products with a high percentage of marketing in the consumption equation.

Suggested Citation

  • Roxana Stoian & Dan Boboc & Mirela Stoian, 2013. "Changes and Trends on Wine Market in Romania," International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, The Bucharest University of Economic Studies, vol. 2, pages 50-58.
    • Handle: RePEc:aes:icafee:v:2:y:2013:p:50-58
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    Citations

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    Cited by:

    1. Cezar Ionut BICHESCU & Silvius STANCIU, 2018. "Aspects regarding the evolution of the wine market in Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 163-170.
    2. De Salvo, Maria & Begalli, Diego & Capitello, Roberta & Signorello, Giovanni, 2015. "A spatial micro-econometric approach to estimating climate change impacts on wine firm performance: A case study from Moldavia region, Romania," Agricultural Systems, Elsevier, vol. 141(C), pages 48-57.

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