IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v10y2008i23p92-96.html
   My bibliography  Save this article

Consumer'S Perceptions About Ethics In Agro-Food Products' Marketing

Author

Listed:
  • Istudor Nicolae

    () (Academy of Economic Studies, Bucharest)

  • Turek Adrian

    () (Institute of research and development for the Agricultural Economy and Rural Development, Bucharest)

Abstract

The research shows whether tools and instruments used for agro-food products’ marketing are moral or not. Studies on agro-food products’ marketing are available; however , none of these focuses on the ethical approach of marketing activities of agro-food compa- nies. In answering this question, a piece of qua- litative research is carried out on customers, focusing on their perceptions whether marketing is moral or not. The respondents were chosen among clients of hypermarkets, having a background in agricultural marketing studies. The reasons that support this choosing are that theY may critically assess the marketing activity and they have a better level of understanding the questions contained in the guide of discussion. The results show that consumers perceive some activities of agro-food producers less moral in those regarding products’ content, packaging, price, and promotion. This conclusion has implications for processes of decision making on marketing that agro-food companies should take into account. Managers of these companies should know the criticisms that con- sumers bring up to their marketing activities. It requires further research regarding the direction of how these decision processes might be improved in order to be more ethical to consumers.

Suggested Citation

  • Istudor Nicolae & Turek Adrian, 2008. "Consumer'S Perceptions About Ethics In Agro-Food Products' Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 92-96, February.
  • Handle: RePEc:aes:amfeco:v:10:y:2008:i:23:p:92-96
    as

    Download full text from publisher

    File URL: http://www.biblioteca.ase.ro/downres.php?raf=1235
    Download Restriction: no

    More about this item

    Keywords

    ethical marketing; agro-food products; agricultural marketing; qualitative research;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:10:y:2008:i:23:p:92-96. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Valentin Dumitru). General contact details of provider: http://edirc.repec.org/data/aseeero.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.