University Health Preserving Ecosystem: Digital Tools and Artificial Intelligence Technologies in Management

The article systematizes digital tools and artificial intelligence (AI) technologies as key elements of healthpreserving management in a modern university. The aim of the study is not only to summarize existing technological solutions, but also to develop practical managerial approaches to their implementation, integration and performance evaluation within a unified healthpreserving ecosystem. The methodology includes an analysis of scientific publications, industry reports and implementation cases for 20202025, as well as the authors’ original method of constructing a technological maturity and prevalence graph, which allows prioritizing and justifying strategic investments. As a result, the main categories of digital tools are identified: mobile applications, wearable devices and campus analytical platforms, AIchatbots for psychological support, VR technologies, telemedicine and clinical decision support systems. Special attention is paid to managerial aspects: an operational tool is proposed for project offices and university administration, enabling informed decisions on the phased implementation of digital services (“quick wins†vs strategic investments). Key managerial challenges are considered – data confidentiality, infrastructure costs, digital literacy of staff and students, regulatory and ethical barriers – and ways to overcome them are suggested. It is shown that the integration of physical health, mental health and digital wellbeing on a single platform ensures a transition from a reactive to a proactive management model, consistent with the principles of 4P medicine (predictive, preventive, personalized and participatory). The obtained results can be used in the development of university development programs and interuniversity consortia within the framework of national priorities in digital healthcare.