ASAN MANDI: Digital Transformation of Pakistan’s Fruit and Vegetable Market

Pakistan’s agricultural sector, particularly its traditional Mandi markets, suffers from inefficiencies due to manual processes that result in time delays & data inaccuracies. ASAN MANDI is a mobile application to automate & centrally manage data for improving productivity, transparent transactions, and profits for farmers and traders. The app is developed using cross-platform technology (Flutter) and integrated primary modules, including electronic billing (e-billing), digital ledger management, real-time inventory tracking system, etc. All testing was conducted on devices with varying specifications to ensure app usability, interface consistency, and the effectiveness of urban and rural study devices. Results highlighted the reductions of manual errors made, time and effort in transaction processing and inventory management, with 88% of users asserting satisfaction towards the intuitiveness of app design as well as bilingual support (Urdu and English). Nonetheless, network dependence in remote regions and user adjustment were some challenges to be addressed in the future. To summarize, ASAN MANDI is a useful platform to address the issues being faced in conventional agricultural markets of Pakistan and could be a role model for other developing economies striving to improve their agricultural productivity.