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The influence of digital transformation and implementation barriers on innovation in Brazilian micro, small, and medium enterprises

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Abstract

This study aims to analyze the influence of digital transformation on innovation and the moderating role of barriers to digitalization in this relationship within Brazilian micro, small, and medium enterprises (MSMEs). The sample comprises 731 Brazilian MSMEs. The findings indicate that digital transformation, characterized by digitalization strategies and technology usage, has a positive and significant impact on innovation. Moreover, barriers to digitalization negatively and significantly affect the relationship between digital transformation and innovation, but this effect is observed only in medium-sized enterprises. This study contributes to strategic management practices by providing insights into the role of digital transformation in business innovation. Future research should investigate why barriers to digitalization do not consistently impact the relationship between digital transformation and innovation.

Suggested Citation

  • Cassaro, Edna & Margarete Oro, Ieda & Begnini, Sérgio & Rosa Georges, Marcos Ricardo, 2024. "The influence of digital transformation and implementation barriers on innovation in Brazilian micro, small, and medium enterprises," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 8(2), pages 660-660, December.
    • Handle: RePEc:aaz:sbir01:v:8:y:2024:i:2:p:e660
    DOI: 10.26784/sbir.v8i2.660
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    More about this item

    Keywords

    digital transformation; digitalization strategies; technology usage; innovation; barriers; MSMEs;
    All these keywords.

    JEL classification:

    • C39 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Other
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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