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How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?

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Cited by:

  1. Chuanhui Liao & Dingtao Zhao & Shuang Zhang & Lanfang Chen, 2018. "Determinants and the Moderating Effect of Perceived Policy Effectiveness on Residents’ Separation Intention for Rural Household Solid Waste," IJERPH, MDPI, vol. 15(4), pages 1-17, April.
  2. Chen, Hsiu-Li & Mathews, Shane, 2013. "The effects of portal website attitude and e-services on branding of e-stores," Australasian marketing journal, Elsevier, vol. 21(3), pages 155-160.
  3. Liu, Annie H. & Leach, Mark P. & Bernhardt, Kenneth L., 2005. "Examining customer value perceptions of organizational buyers when sourcing from multiple vendors," Journal of Business Research, Elsevier, vol. 58(5), pages 559-568, May.
  4. Jung Eun Lee & Songyee Hur & Brandi Watkins, 2018. "Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 449-462, September.
  5. Lancendorfer, Karen M. & Atkin, JoAnn L. & Reece, Bonnie B., 2008. "Animals in advertising: Love dogs? Love the ad!," Journal of Business Research, Elsevier, vol. 61(5), pages 384-391, May.
  6. Dongmin Kim & Izak Benbasat, 2006. "The Effects of Trust-Assuring Arguments on Consumer Trust in Internet Stores: Application of Toulmin's Model of Argumentation," Information Systems Research, INFORMS, vol. 17(3), pages 286-300, September.
  7. Maurer, Steven D. & Liu, Yuping, 2007. "Developing effective e-recruiting websites: Insights for managers from marketers," Business Horizons, Elsevier, vol. 50(4), pages 305-314.
  8. Sparks, John R. & Areni, Charles S., 2002. "The effects of sales presentation quality and initial perceptions on persuasion: a multiple role perspective," Journal of Business Research, Elsevier, vol. 55(6), pages 517-528, June.
  9. Vandenbroele, Jolien & Van Kerckhove, Anneleen & Geuens, Maggie, 2020. "If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value," Journal of Business Research, Elsevier, vol. 120(C), pages 586-598.
  10. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention," Global Business Review, International Management Institute, vol. 19(6), pages 1622-1639, December.
  11. Mead, James A. & Richerson, Rob, 2018. "Package color saturation and food healthfulness perceptions," Journal of Business Research, Elsevier, vol. 82(C), pages 10-18.
  12. Korgaonkar, Pradeep & Petrescu, Maria & Gironda, John, 2016. "Hispanics and viral advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 46-59.
  13. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  14. Butt, Muhammad Mohsin & de Run, Ernest Cyril, 2011. "Do target and non-target ethnic group adolescents process advertisements differently?," Australasian marketing journal, Elsevier, vol. 19(2), pages 77-84.
  15. Dotson, Michael J. & Hyatt, Eva M., 2000. "Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model," Journal of Business Research, Elsevier, vol. 48(1), pages 63-68, April.
  16. Zhenhui Jiang & Izak Benbasat, 2007. "Research Note---Investigating the Influence of the Functional Mechanisms of Online Product Presentations," Information Systems Research, INFORMS, vol. 18(4), pages 454-470, December.
  17. Siemens, Jennifer Christie & Smith, Scott & Fisher, Dan & Thyroff, Anastasia & Killian, Ginger, 2015. "Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 1-12.
  18. Mikhailitchenko, Andrey & Javalgi, Rajshekhar (Raj) G. & Mikhailitchenko, Galina & Laroche, Michel, 2009. "Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall," Journal of Business Research, Elsevier, vol. 62(10), pages 931-938, October.
  19. Hyun Ju Jeong & Jihye Kim, 2020. "Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 317-330, September.
  20. Lee, Sean & Sung, Billy & Phau, Ian & Lim, Aaron, 2019. "Communicating authenticity in packaging of Korean cosmetics," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 202-214.
  21. Wang, Yong Jian & Minor, Michael S. & Wei, Jie, 2011. "Aesthetics and the online shopping environment: Understanding consumer responses," Journal of Retailing, Elsevier, vol. 87(1), pages 46-58.
  22. Constanza Cespedes-Dominguez & Cristobal Fernandez-Robin & Scott McCoy, 2021. "The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
  23. Kristiina Herold & Anssi Tarkiainen & Sanna Sundqvist, 2016. "How the source of word-of-mouth influences information processing in the formation of brand attitudes," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(1), pages 64-85, January.
  24. Griffith, David A., 2005. "An examination of the influences of store layout in online retailing," Journal of Business Research, Elsevier, vol. 58(10), pages 1391-1396, October.
  25. Naresh K. Malhotra & Sung S. Kim & James Agarwal, 2004. "Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model," Information Systems Research, INFORMS, vol. 15(4), pages 336-355, December.
  26. Krishnamurthy, Anup & Kumar, S. Ramesh, 2018. "Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 149-156.
  27. Hyun Ju Jeong & Jihye Kim, 0. "Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 0, pages 1-14.
  28. Chrysochou, Polymeros & Grunert, Klaus G., 2014. "Health-related ad information and health motivation effects on product evaluations," Journal of Business Research, Elsevier, vol. 67(6), pages 1209-1217.
  29. Fischer, Anke & Glenk, Klaus, 2011. "One model fits all? -- On the moderating role of emotional engagement and confusion in the elicitation of preferences for climate change adaptation policies," Ecological Economics, Elsevier, vol. 70(6), pages 1178-1188, April.
  30. Coulter, Keith S. & Punj, Girish, 1999. "Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand," Journal of Business Research, Elsevier, vol. 45(1), pages 47-58, May.
  31. Hsiu-Ying Kao, Grace & Wang, Stephen W. & Farquhar, Jillian Dawes, 2020. "Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention," Journal of Air Transport Management, Elsevier, vol. 89(C).
  32. repec:dgr:rugsom:97b32 is not listed on IDEAS
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