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The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads

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  1. North, Adrian C. & Sheridan, Lorraine P. & Areni, Charles S., 2016. "Music Congruity Effects on Product Memory, Perception, and Choice," Journal of Retailing, Elsevier, vol. 92(1), pages 83-95.
  2. Michon, Richard & Chebat, Jean-Charles & Turley, L. W., 2005. "Mall atmospherics: the interaction effects of the mall environment on shopping behavior," Journal of Business Research, Elsevier, vol. 58(5), pages 576-583, May.
  3. Huber, Frank & Meyer, Frederik & Vogel, Johannes & Weihrauch, Andrea & Hamprecht, Julia, 2013. "Endorser age and stereotypes: Consequences on brand age," Journal of Business Research, Elsevier, vol. 66(2), pages 207-215.
  4. Mohsina Fatema* & Md. Aminul Islam & Rosni Bakar, 2018. "Halal Purchase Intention- A Study on Islamic Banks of Bangladesh," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 4(12), pages 402-412, 12-2018.
  5. Ursavas, Baris & Hesapci-Sanaktekin, Ozlem, 2013. "What happens when you're lost between happiness and sadness?," Journal of Business Research, Elsevier, vol. 66(7), pages 933-940.
  6. Chang-Hyun Jin & Jung-Yong Lee, 2019. "The Halo Effect of CSR Activity: Types of CSR Activity and Negative Information Effects," Sustainability, MDPI, vol. 11(7), pages 1-20, April.
  7. Alpert, Mark I. & Alpert, Judy I. & Maltz, Elliot N., 2005. "Purchase occasion influence on the role of music in advertising," Journal of Business Research, Elsevier, vol. 58(3), pages 369-376, March.
  8. Demsar, Vlad & Sands, Sean & Rosengren, Sara & Campbell, Colin, 2022. "Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  9. Belanche, Daniel & Flavián, Carlos & Pérez-Rueda, Alfredo, 2017. "Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 75-88.
  10. Liang Deng, 2018. "Piano Performance Technical Analysis of The People United Will Never Be Defeated by Rzewski," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 5, September.
  11. Muhammad Aljukhadar & Sylvain Senecal, 2021. "The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice," SAGE Open, , vol. 11(3), pages 21582440211, July.
  12. Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2021. "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  13. Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2019. "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," HFI Working Papers 4, Institute of Retail Economics (Handelns Forskningsinstitut).
  14. Eda Sayin & Aradhna Krishna & Caroline Ardelet & Gwenaëlle Briand Decré & Alain Goudey, 2015. "“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces," Post-Print hal-01735784, HAL.
  15. Yoo, Changjo & Park, Jonghee & MacInnis, Deborah J., 1998. "Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude," Journal of Business Research, Elsevier, vol. 42(3), pages 253-263, July.
  16. M. Rodríguez-Santos & Ana González-Fernández & Miguel Cervantes-Blanco, 2013. "An analysis of the construct “involvement” in consumer behaviour," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 1105-1123, February.
  17. Lunardo, Renaud & Saintives, Camille, 2013. "The effect of naturalness claims on perceptions of food product naturalness in the point of purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 529-537.
  18. Sayin, Eda & Krishna, Aradhna & Ardelet, Caroline & Briand Decré, Gwenaëlle & Goudey, Alain, 2015. "“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 343-353.
  19. Chebat, Jean-Charles & Chebat, Claire Gelinas & Vaillant, Dominique, 2001. "Environmental background music and in-store selling," Journal of Business Research, Elsevier, vol. 54(2), pages 115-123, November.
  20. Dass, Mayukh & Kohli, Chiranjeev & Kumar, Piyush & Thomas, Sunil, 2014. "A study of the antecedents of slogan liking," Journal of Business Research, Elsevier, vol. 67(12), pages 2504-2511.
  21. Debra Riley & Mark Anderson, 2015. "The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 90-96, July.
  22. Dube, Laurette & Morin, Sylvie, 2001. "Background music pleasure and store evaluation: intensity effects and psychological mechanisms," Journal of Business Research, Elsevier, vol. 54(2), pages 107-113, November.
  23. Bigne, Enrique & Simonetti, Aline & Ruiz, Carla & Kakaria, Shobhit, 2021. "How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach," Journal of Business Research, Elsevier, vol. 123(C), pages 279-288.
  24. Francesco Petrucci, 2013. "Musical priming effects on food preference," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 155-167, December.
  25. Stewart, David W., 1998. "Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking," Journal of Business Research, Elsevier, vol. 42(1), pages 39-51, May.
  26. Irene Roozen & Christel Claeys, 2010. "The Relative Effectiveness of Celebrity Endorsement for Print Advertisement," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(1), pages 76-89.
  27. Sunaga, Tsutomu & Meng, Yan & Zhuang, Xuhong, 2020. "Interactions between instrumental timbre and consumers’ regulatory focus," Journal of Business Research, Elsevier, vol. 121(C), pages 1-12.
  28. Ballouli, Khalid & Heere, Bob, 2015. "Sonic branding in sport: A model for communicating brand identity through musical fit," Sport Management Review, Elsevier, vol. 18(3), pages 321-330.
  29. Spangenberg, Eric R. & Grohmann, Bianca & Sprott, David E., 2005. "It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting," Journal of Business Research, Elsevier, vol. 58(11), pages 1583-1589, November.
  30. Shwu-Ing Wu & Ya-Chen Chuang, 2018. "Effects of the Experience in Using the Third-Party Payment on the Payment Model of Online Shopping," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(7), pages 107-107, June.
  31. Meda Roxana Burghelea & Ioan Plaias & Jaafar El-Murad, 2015. "The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 377-392, July.
  32. Pham, Michel Tuan & Geuens, Maggie & De Pelsmacker, Patrick, 2013. "The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 383-394.
  33. Heidig, Wibke & von Walter, Benjamin & Tomczak, Torsten, 2013. "Mehr als ein Spiel: Interne Markenführung durch Markenspiele," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 67(3), pages 271-288.
  34. Demoulin, Nathalie T.M., 2011. "Music congruency in a service setting: The mediating role of emotional and cognitive responses," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 10-18.
  35. Read, Wayne & Robertson, Nichola & McQuilken, Lisa, 2011. "A novel romance: The Technology Acceptance Model with emotional attachment," Australasian marketing journal, Elsevier, vol. 19(4), pages 223-229.
  36. Xuemei Bian & Sadia Haque, 2020. "Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 438-451, July.
  37. Kyriakos Riskos & Paraskevi (Evi) Dekoulou & Naoum Mylonas & George Tsourvakas, 2021. "Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
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