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Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks

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Cited by:

  1. Li, Feng & Du, Timon Chih-ting & Wei, Ying, 2019. "Offensive pricing strategies for online platforms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 287-304.
  2. John J. Horton & Richard J. Zeckhauser, 2016. "The Causes of Peer Effects in Production: Evidence from a Series of Field Experiments," NBER Working Papers 22386, National Bureau of Economic Research, Inc.
  3. Wan Su & Yangchun Li & Huichuan Zhang & Tiandong Wang, 2023. "How the attributes of content distributors influence the intentions of users to pay for content shared on social media," Electronic Commerce Research, Springer, vol. 23(1), pages 407-441, March.
  4. Haowen Fan & Yulin Zhang & Yang Geng, 2022. "How to avoid your opponent's aggressive competition? The interplay between same‐side network externality and agent information level in two‐sided markets," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 2794-2816, October.
  5. Muller, Eitan & Peres, Renana, 2019. "The effect of social networks structure on innovation performance: A review and directions for research," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 3-19.
  6. Miguel Godinho de Matos & Pedro Ferreira, 2020. "The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments," Information Systems Research, INFORMS, vol. 31(4), pages 1337-1360, December.
  7. Gangopadhyay, Partha & Jain, Siddharth & Bakry, Walid, 2022. "In search of a rational foundation for the massive IT boom in the Australian banking industry: Can the IT boom really drive relationship banking?," International Review of Financial Analysis, Elsevier, vol. 82(C).
  8. Wang, Le & Luo, Xin (Robert) & Li, Han, 2022. "Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games," Journal of Business Research, Elsevier, vol. 147(C), pages 308-324.
  9. Biraglia, Alessandro & Bowen, Karen T. & Gerrath, Maximilian H.E.E. & Musarra, Giuseppe, 2022. "How need for closure and deal proneness shape consumers’ freemium versus premium price choices," Journal of Business Research, Elsevier, vol. 143(C), pages 157-170.
  10. Zhihong Ke & De Liu & Daniel J. Brass, 2020. "Do Online Friends Bring Out the Best in Us? The Effect of Friend Contributions on Online Review Provision," Information Systems Research, INFORMS, vol. 31(4), pages 1322-1336, December.
  11. Dilek Günneç & S. Raghavan & Rui Zhanga, 2020. "Least-Cost Influence Maximization on Social Networks," INFORMS Journal on Computing, INFORMS, vol. 32(2), pages 289-302, April.
  12. Shan Huang & Sinan Aral & Yu Jeffrey Hu & Erik Brynjolfsson, 2020. "Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment," Marketing Science, INFORMS, vol. 39(6), pages 1142-1165, November.
  13. Huang, He & Xu, Yang & Xing, Jingli & Shi, Tianyu, 2023. "Social influence or risk perception? A mathematical model of self-protection against asymptomatic infection in multilayer network," Chaos, Solitons & Fractals, Elsevier, vol. 166(C).
  14. Jaehwuen Jung & Ravi Bapna & Joseph M. Golden & Tianshu Sun, 2020. "Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments," Information Systems Research, INFORMS, vol. 31(1), pages 16-36, March.
  15. Che-Wei Liu & Guodong (Gordon) Gao & Ritu Agarwal, 2019. "Unraveling the “Social” in Social Norms: The Conditioning Effect of User Connectivity," Information Systems Research, INFORMS, vol. 30(4), pages 1272-1295, April.
  16. Rajiv Garg & Rahul Telang, 2018. "To Be or Not to Be Linked: Online Social Networks and Job Search by Unemployed Workforce," Management Science, INFORMS, vol. 64(8), pages 3926-3941, August.
  17. Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
  18. Véronique Van Vlasselaer & Tina Eliassi-Rad & Leman Akoglu & Monique Snoeck & Bart Baesens, 2017. "GOTCHA! Network-Based Fraud Detection for Social Security Fraud," Management Science, INFORMS, vol. 63(9), pages 3090-3110, September.
  19. Bireswar Dutta & Mei-Hui Peng & Chien-Chih Chen & Shu-Lung Sun, 2021. "Interpreting Usability Factors Predicting Sustainable Adoption of Cloud-Based E-Learning Environment during COVID-19 Pandemic," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
  20. Lorenz Goette & Egon Tripodi, 2021. "Social Influence in Prosocial Behavior: Evidence from a Large-Scale Experiment [“Social Distance and Social Decisions]," Journal of the European Economic Association, European Economic Association, vol. 19(4), pages 2373-2398.
  21. Tianshu Sun & Guodong (Gordon) Gao & Ginger Zhe Jin, 2019. "Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment," Management Science, INFORMS, vol. 67(6), pages 2717-2736, June.
  22. Appel, Gil & Libai, Barak & Muller, Eitan & Shachar, Ron, 2020. "On the monetization of mobile apps," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 93-107.
  23. Jiayu Zhang & Liu Hong & Gaoming Ma, 2022. "Socioeconomic Status, Peer Social Capital, and Quality of Life of High School Students During COVID-19: A Mediation Analysis," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 17(5), pages 3005-3021, October.
  24. Ke Rong & Di Zhou & Xinwei Shi & Wei Huang, 2022. "Social Information Disclosure of Friends in Common in an E‐commerce Platform Ecosystem: An Online Experiment," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 984-1005, March.
  25. Steinhoff, Lena & Palmatier, Robert W. & Martin, Kelly D. & Fox, Grace & Henderson, Conor M. & Clair, Julian K. Saint & Yan, Shuai & Lee, Ju-Yeon & Perko, Taylor & Harmeling, Colleen M., 2022. "Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 6(1), pages 2-27.
  26. Song, Yongming & Li, Guangxu & Li, Tie & Li, Yanhong, 2021. "A purchase decision support model considering consumer personalization about aspirations and risk attitudes," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  27. Katrine Kunst & Ravi Vatrapu, 2019. "Understanding electronic word of behavior: conceptualization of the observable digital traces of consumers’ behaviors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 323-336, September.
  28. Qiuju Yin & Haoyue Fan & Yijie Wang & Chenxi Guo & Xingzhi Cui, 2022. "Exploring the Peer Effect of Physicians’ and Patients’ Participation Behavior: Evidence from Online Health Communities," IJERPH, MDPI, vol. 19(5), pages 1-16, February.
  29. Tianshu Sun & Sean J. Taylor, 2020. "Displaying things in common to encourage friendship formation: A large randomized field experiment," Quantitative Marketing and Economics (QME), Springer, vol. 18(3), pages 237-271, September.
  30. Xicheng Yin & Hongwei Wang & Qiangwei Xia & Qican Gu, 2019. "How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
  31. Haris Krijestorac & Rajiv Garg & Vijay Mahajan, 2020. "Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls," Information Systems Research, INFORMS, vol. 31(2), pages 449-472, June.
  32. Mithila Guha & Daniel Korschun, 2024. "Peer effects on brand activism: evidence from brand and user chatter on Twitter," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 153-167, March.
  33. Tavasoli, Ali & Fazli, Mehrdad & Ardjmand, Ehsan & Young, William A. & Shakeri, Heman, 2023. "Competitive pricing under local network effects," European Journal of Operational Research, Elsevier, vol. 311(2), pages 545-566.
  34. Oliver Hinz & Martin Spann & Il-Horn Hann, 2015. "Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments," Information Systems Research, INFORMS, vol. 26(4), pages 859-870, December.
  35. Kexin Zhao & Bin Zhang & Xue Bai, 2018. "Estimating Contextual Motivating Factors in Virtual Interorganizational Communities of Practice: Peer Effects and Organizational Influences," Information Systems Research, INFORMS, vol. 29(4), pages 910-927, December.
  36. Ballestar, María Teresa & Grau-Carles, Pilar & Sainz, Jorge, 2018. "Customer segmentation in e-commerce: Applications to the cashback business model," Journal of Business Research, Elsevier, vol. 88(C), pages 407-414.
  37. Li, Feng & Du, Timon C. & Wei, Ying, 2023. "This is what’s in store for you: How online social learning affects product positioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
  38. Jifeng Mu & Ellen Thomas & Jiayin Qi & Yong Tan, 2018. "Online group influence and digital product consumption," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 921-947, September.
  39. Johannes Loh, 2022. "Selection, Consumption, and New Music Exploration in an Online Social Network: A Dyadic Approach," CESifo Working Paper Series 10120, CESifo.
  40. Tingting Song & Qian Tang & Jinghua Huang, 2019. "Triadic Closure, Homophily, and Reciprocation: An Empirical Investigation of Social Ties Between Content Providers," Information Systems Research, INFORMS, vol. 30(3), pages 912-926, September.
  41. Gandal, Neil & Bar-Gill, Sagit, 2017. "Online Exploration, Content Choice & Echo Chambers: An Experiment," CEPR Discussion Papers 11909, C.E.P.R. Discussion Papers.
  42. Xiu Chen & Fuhai Hong & Xiaojian Zhao, 2020. "Concentration and variability of forecasts in artificial investment games: an online experiment on WeChat," Experimental Economics, Springer;Economic Science Association, vol. 23(3), pages 815-847, September.
  43. Marko Jakšič & Matej Marinč, 2019. "Relationship banking and information technology: the role of artificial intelligence and FinTech," Risk Management, Palgrave Macmillan, vol. 21(1), pages 1-18, March.
  44. Moon, Sangkil & Jalali, Nima & Erevelles, Sunil, 2021. "Segmentation of both reviewers and businesses on social media," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  45. Miguel Godinho de Matos & Pedro Ferreira & Michael D. Smith & Rahul Telang, 2016. "Culling the Herd: Using Real-World Randomized Experiments to Measure Social Bias with Known Costly Goods," Management Science, INFORMS, vol. 62(9), pages 2563-2580, September.
  46. Naveen Kumar & Liangfei Qiu & Subodha Kumar, 2018. "Exit, Voice, and Response on Digital Platforms: An Empirical Investigation of Online Management Response Strategies," Information Systems Research, INFORMS, vol. 29(4), pages 849-870, December.
  47. Ravi Bapna & Jui Ramaprasad & Galit Shmueli & Akhmed Umyarov, 2016. "One-Way Mirrors in Online Dating: A Randomized Field Experiment," Management Science, INFORMS, vol. 62(11), pages 3100-3122, November.
  48. Tavasoli, Ali & Shakeri, Heman & Ardjmand, Ehsan & Young, William A., 2021. "Incentive rate determination in viral marketing," European Journal of Operational Research, Elsevier, vol. 289(3), pages 1169-1187.
  49. Sarah Gelper & Ralf van der Lans & Gerrit van Bruggen, 2021. "Competition for Attention in Online Social Networks: Implications for Seeding Strategies," Management Science, INFORMS, vol. 67(2), pages 1026-1047, February.
  50. Kajol, K. & Singh, Ranjit & Paul, Justin, 2022. "Adoption of digital financial transactions: A review of literature and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
  51. Heiss, Florian & Ornaghi, Carmine & Tonin, Mirco, 2021. "Inattention vs switching costs: An analysis of consumers' inaction in choosing a water tariff," DICE Discussion Papers 366, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
  52. Reckmann, Tobias, 2017. "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints 179913, ZBW - Leibniz Information Centre for Economics.
  53. Wenyi Wang & Qiang Guo, 2023. "Subscription strategy choices of network video platforms in the presence of social influence," Electronic Commerce Research, Springer, vol. 23(1), pages 577-604, March.
  54. Panagiotis Adamopoulos & Anindya Ghose & Vilma Todri, 2018. "The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms," Information Systems Research, INFORMS, vol. 29(3), pages 612-640, September.
  55. Shuiping Ding & Jie Lin & Zhenyu Zhang, 2020. "Influences of Reference Group on Users’ Purchase Intentions in Network Communities: From the Perspective of Trial Purchase and Upgrade Purchase," Sustainability, MDPI, vol. 12(24), pages 1-18, December.
  56. Rishika Rishika & Jui Ramaprasad, 2019. "The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior," Management Science, INFORMS, vol. 65(7), pages 3398-3422, July.
  57. Lu (Lucy) Yan, 2020. "The Kindness of Commenters: An Empirical Study of the Effectiveness of Perceived and Received Support for Weight‐Loss Outcomes," Production and Operations Management, Production and Operations Management Society, vol. 29(6), pages 1448-1466, June.
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