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Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

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Cited by:

  1. Burguet, Roberto & Caminal, Ramon & Ellman, Matthew, 2015. "In Google we trust?," International Journal of Industrial Organization, Elsevier, vol. 39(C), pages 44-55.
  2. Wilfred Amaldoss & Preyas S. Desai & Woochoel Shin, 2015. "Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis," Management Science, INFORMS, vol. 61(3), pages 507-519, March.
  3. Patrick Hummel, 2018. "Hybrid mechanisms for Vickrey–Clarke–Groves and generalized second-price bids," International Journal of Game Theory, Springer;Game Theory Society, vol. 47(1), pages 331-350, March.
  4. Caragiannis, Ioannis & Kaklamanis, Christos & Kanellopoulos, Panagiotis & Kyropoulou, Maria & Lucier, Brendan & Paes Leme, Renato & Tardos, Éva, 2015. "Bounding the inefficiency of outcomes in generalized second price auctions," Journal of Economic Theory, Elsevier, vol. 156(C), pages 343-388.
  5. Hitoshi Matsushima, 2015. "Optimal Mechanism Design: Type-Independent Preference Orderings," CIRJE F-Series CIRJE-F-955, CIRJE, Faculty of Economics, University of Tokyo.
  6. Hitoshi Matsushima, 2012. "Optimal Multiunit Exchange Design," CARF F-Series CARF-F-279, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.
  7. Hitoshi Matsushima, 2018. "Optimal Deterministic Mechanism Design: Type-Independent Preference Orderings," The Japanese Economic Review, Springer, vol. 69(4), pages 363-373, December.
  8. Haoyu Liu & Shulin Liu, 2019. "Considering In-App Advertising Mode, Platform-App Channel Coordination by a Sustainable Cooperative Advertising Mechanism," Sustainability, MDPI, vol. 12(1), pages 1-28, December.
  9. Francesco Decarolis & Maris Goldmanis & Antonio Penta, 2020. "Marketing Agencies and Collusive Bidding in Online Ad Auctions," Management Science, INFORMS, vol. 66(10), pages 4433-4454, October.
  10. Hitoshi Matsushima, 2012. "Optimal Multiunit Exchange Design with Single-Dimensionality," CARF F-Series CARF-F-292, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo, revised Sep 2012.
  11. Emmanuel LORENZON, 2016. "Collusion with a Greedy Center in Position Auctions," Cahiers du GREThA (2007-2019) 2016-08, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
  12. Francesco Decarolis & Gabriele Rovigatti, 2017. "Online Auctions and Digital Marketing Agencies," Working Papers 17-08, NET Institute.
  13. Mahsa Derakhshan & Negin Golrezaei & Renato Paes Leme, 2022. "Linear Program-Based Approximation for Personalized Reserve Prices," Management Science, INFORMS, vol. 68(3), pages 1849-1864, March.
  14. Jehiel, Philippe & Lamy, Laurent, 2014. "On discrimination in procurement auctions," CEPR Discussion Papers 9790, C.E.P.R. Discussion Papers.
  15. Kim, Alex Jiyoung & Jang, Sungha & Shin, Hyun S., 2021. "How should retail advertisers manage multiple keywords in paid search advertising?," Journal of Business Research, Elsevier, vol. 130(C), pages 539-551.
  16. Woochoel Shin, 2015. "Keyword Search Advertising and Limited Budgets," Marketing Science, INFORMS, vol. 34(6), pages 882-896, November.
  17. Hitoshi Matsushima, 2015. "Optimal Mechanism Design: Type-Independent Preference Orderings (Published in the Japanese Economic Review 69 (4), 2018.)," CARF F-Series CARF-F-357, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.
  18. Shengqi Ye & Goker Aydin & Shanshan Hu, 2015. "Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer," Management Science, INFORMS, vol. 61(6), pages 1255-1274, June.
  19. Michael Ostrovsky & Michael Schwarz, 2023. "Reserve Prices in Internet Advertising Auctions: A Field Experiment," Journal of Political Economy, University of Chicago Press, vol. 131(12), pages 3352-3376.
  20. Pallavi Pal, 2023. "Sponsored Search Auction and the Revenue- Maximizing Number of Ads per Page," CESifo Working Paper Series 10299, CESifo.
  21. Yang, Wei & Xiao, Baichun & Wu, Lifang, 2020. "Learning and pricing models for repeated generalized second-price auction in search advertising," European Journal of Operational Research, Elsevier, vol. 282(2), pages 696-711.
  22. Hummel, Patrick, 2016. "Position auctions with dynamic resizing," International Journal of Industrial Organization, Elsevier, vol. 45(C), pages 38-46.
  23. Renato Gomes, 2014. "Optimal auction design in two-sided markets," RAND Journal of Economics, RAND Corporation, vol. 45(2), pages 248-272, June.
  24. Emanuele Tarantino, 2012. "A Note on Vertical Search Engines’ Foreclosure," Chapters, in: Joseph E. Harrington Jr & Yannis Katsoulacos (ed.), Recent Advances in the Analysis of Competition Policy and Regulation, chapter 8, Edward Elgar Publishing.
  25. Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
  26. Karthik Kannan & Vandith Pamuru & Yaroslav Rosokha, 2023. "Analyzing Frictions in Generalized Second-Price Auction Markets," Information Systems Research, INFORMS, vol. 34(4), pages 1437-1454, December.
  27. Abou Nabout, Nadia & Lilienthal, Markus & Skiera, Bernd, 2014. "Empirical Generalizations in Search Engine Advertising," Journal of Retailing, Elsevier, vol. 90(2), pages 206-216.
  28. Wei Zhou & Zidong Wang, 2020. "Competing for Search Traffic in Query Markets: Entry Strategy, Platform Design, and Entrepreneurship," Working Papers 20-12, NET Institute.
  29. Amit Bhatnagar & Arun Sen & Atish P. Sinha, 2017. "Providing a Window of Opportunity for Converting eStore Visitors," Information Systems Research, INFORMS, vol. 28(1), pages 22-32, March.
  30. Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
  31. Gomes, Renato & Sweeney, Kane, 2014. "Bayes–Nash equilibria of the generalized second-price auction," Games and Economic Behavior, Elsevier, vol. 86(C), pages 421-437.
  32. M. Yenmez, 2014. "Pricing in position auctions and online advertising," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 55(1), pages 243-256, January.
  33. W. Jason Choi & Amin Sayedi, 2019. "Learning in Online Advertising," Marketing Science, INFORMS, vol. 38(4), pages 584-608, July.
  34. Che, Yeon-Koo & Choi, Syngjoo & Kim, Jinwoo, 2017. "An experimental study of sponsored-search auctions," Games and Economic Behavior, Elsevier, vol. 102(C), pages 20-43.
  35. Przemyslaw Jeziorski & Ilya Segal, 2015. "What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising," American Economic Journal: Microeconomics, American Economic Association, vol. 7(3), pages 24-53, August.
  36. Estrella Alonso & Joaquín Sánchez-Soriano & Juan Tejada, 2020. "Mixed Mechanisms for Auctioning Ranked Items," Mathematics, MDPI, vol. 8(12), pages 1-26, December.
  37. Yan, Haomin, 2021. "Position auctions with multi-unit demands," Games and Economic Behavior, Elsevier, vol. 127(C), pages 179-193.
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