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Inducing word-of-mouth by eliciting surprise - a pilot investigation

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  1. Moldovan, Sarit & Steinhart, Yael & Lehmann, Donald R., 2019. "Propagators, Creativity, and Informativeness: What Helps Ads Go Viral," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 102-114.
  2. Diwanji, Vaibhav S. & Cortese, Juliann, 2020. "Contrasting user generated videos versus brand generated videos in ecommerce," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  3. Stanko, Michael A. & Allen, B.J., 2022. "Disentangling the collective motivations for user innovation in a 3D printing community," Technovation, Elsevier, vol. 111(C).
  4. Shan, Juan & Lu, Hebo & Cui, Annie Peng, 2022. "1 + 1 > 2? Is co-branding an effective way to improve brand masstige?," Journal of Business Research, Elsevier, vol. 144(C), pages 556-571.
  5. Yoonsun Oh & Jungsuk Oh, 2017. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 15(3), pages 577-597, August.
  6. Simon Bartke & Steven J. Bosworth & Dennis J. Snower & Gabriele Chierchia, 2019. "Motives and comprehension in a public goods game with induced emotions," Theory and Decision, Springer, vol. 86(2), pages 205-238, March.
  7. Feng, Jie & Papatla, Purushottam, 2011. "Advertising: Stimulant or Suppressant of Online Word of Mouth?," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 75-84.
  8. Laros, Fleur J.M. & Steenkamp, Jan-Benedict E.M., 2005. "Emotions in consumer behavior: a hierarchical approach," Journal of Business Research, Elsevier, vol. 58(10), pages 1437-1445, October.
  9. Bartke, Simon & Bosworth, Steven J. & Snower, Dennis & Chierchia, Gabriele, 2016. "The influence of induced care and anger motives on behavior, beliefs and perceptions in a public goods game," Kiel Working Papers 2054, Kiel Institute for the World Economy (IfW Kiel).
  10. Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.
  11. Yoonsun Oh & Jungsuk Oh, 0. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 0, pages 1-21.
  12. Collier, Joel E. & Barnes, Donald C. & Abney, Alexandra K. & Pelletier, Mark J., 2018. "Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter," Journal of Business Research, Elsevier, vol. 84(C), pages 150-161.
  13. Barnes, Stuart J. & Mattsson, Jan, 2017. "Understanding collaborative consumption: Test of a theoretical model," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 281-292.
  14. S. Steenhaut & P. Van Kenhove, 2006. "The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/370, Ghent University, Faculty of Economics and Business Administration.
  15. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2020. "A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention," SAGE Open, , vol. 10(4), pages 21582440209, December.
  16. Bing Yuan & Alessandro M. Peluso, 2021. "The Influence of Word-Of-Mouth Referral on Consumers’ Purchase Intention: Experimental Evidence from WeChat," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
  17. Lee, Seunghwan & Kim, Yukyoum & Heere, Bob, 2018. "Sport team emotion: Conceptualization, scale development and validation," Sport Management Review, Elsevier, vol. 21(4), pages 363-376.
  18. Ahn, Yongkil & Kim, Dongyeon, 2023. "Visceral emotions and Bitcoin trading," Finance Research Letters, Elsevier, vol. 51(C).
  19. Rahat Ullah & Wonjoon Kim & Naveen C. Amblee & Hyunjong Lee & Alice Oh, 2014. "Do Emotions Matter? Exploring The Distribution Of Emotions In Online Product Reviews," Working papers 156, Indian Institute of Management Kozhikode.
  20. Said Hajjar & Jaber Eidan, 2016. "An Empirical Study about the Influence of Word of Mouth on Client Changing Behaviour: The Case of Computer Industry in the State of Kuwait," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(4), pages 161-161, March.
  21. Stefan Hoffmann & Katharina Hutter, 2012. "Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research," Journal of Consumer Policy, Springer, vol. 35(2), pages 215-236, June.
  22. Paolo Figini & Veronica Leoni & Laura Vici, 2023. "And suddenly, the rain! How surprises shape experienced utility," Working Papers wp1185, Dipartimento Scienze Economiche, Universita' di Bologna.
  23. Hutter, Katharina & Hoffmann, Stefan, 2014. "Surprise, Surprise. Ambient Media as Promotion Tool for Retailers," Journal of Retailing, Elsevier, vol. 90(1), pages 93-110.
  24. Grigsby, Jamie L. & Mellema, Hillary N., 2020. "Negative Consequences of Storytelling in Native Advertising," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 61-78.
  25. María de los Ángeles Pérez-Sánchez & Zhuowei Tian & Almudena Barrientos-Báez & José Gómez-Galán & Hanliang Li, 2021. "Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling," Mathematics, MDPI, vol. 9(5), pages 1-18, March.
  26. Barta, Sergio & Belanche, Daniel & Fernández, Ana & Flavián, Marta, 2023. "Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  27. Luo, Qiuju & Zhai, Xueting, 2017. "“I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott," Tourism Management, Elsevier, vol. 62(C), pages 159-172.
  28. Nahit Erdem KÖKER & Deniz MADEN & Özgür KÖSEOĞLU, 2019. "Tüketicilerin Sosyal Ağlarda Markalarla Bağ Kurması Elektronik Ağızdan Ağıza İletişimlerini Nasıl Etkiliyor?," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 284-312, November.
  29. Zuhrem Yaman, 2018. "The Effect of Word of Mouth Marketing on the Purchase Behavior Via Brand Image and Perceived Quality," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 14(2), pages 175-182.
  30. Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2020. "Influencers on Instagram: Antecedents and consequences of opinion leadership," Journal of Business Research, Elsevier, vol. 117(C), pages 510-519.
  31. Sarah Steenhaut & Patrick Kenhove, 2006. "The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making," Journal of Business Ethics, Springer, vol. 69(3), pages 269-288, December.
  32. Lee, Michael S.W. & Septianto, Felix & Frethey-Bentham, Catherine & Gao, Esther, 2020. "Condoms and bananas: Shock advertising explained through congruence theory," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  33. Ana Paula Kieling & Vinicius Andrade Brei & Valter Afonso Vieira, 2016. "The Influence of Negative Surprise on Hedonic Adaptation," Brazilian Business Review, Fucape Business School, vol. 13(3), pages 111-132, May.
  34. Yanrong Li & Lai Wei & Wei Jiang, 2021. "A Two-stage Pricing Strategy Considering Learning Effects and Word-of-Mouth," Papers 2110.11581, arXiv.org.
  35. S. Steenhaut & P. Van Kenhove, 2006. "The Emotional Experience of Guilt in Ethically Questionable Consumer Situations," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/381, Ghent University, Faculty of Economics and Business Administration.
  36. Feng, Jie & Papatla, Purushottam, 2012. "Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 92-101.
  37. Schamari, Julia & Schaefers, Tobias, 2015. "Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement," Journal of Interactive Marketing, Elsevier, vol. 30(C), pages 20-33.
  38. Moldovan, Sarit & Goldenberg, Jacob & Chattopadhyay, Amitava, 2011. "The different roles of product originality and usefulness in generating word-of-mouth," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 109-119.
  39. Maudlin Klissa Dhiandra Putri, 2020. "The Role of Methods of Service Encounter and Surprise in Customer Delight and Customer Loyalty in Indonesian Supermarkets," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 6(1), pages 09-20.
  40. Dobele, Angela & Lindgreen, Adam & Beverland, Michael & Vanhamme, Joelle & van Wijk, Robert, 2007. "Why pass on viral messages? Because they connect emotionally," Business Horizons, Elsevier, vol. 50(4), pages 291-304.
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