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Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs

Citations

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Cited by:

  1. Ahmad Azmi M. Ariffin & Ehsaneh N.M. Nameghi & Amin Khakizadeh, 2013. "The Relationship between Airlines’ Corporate Image and the Expectation toward Inflight Hospitality Services," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 2, October.
  2. Muhammad Mohsin Zahid & Bakhtiar Ali & Muhammad Shakil Ahmad & Ramayah Thurasamy & Naila Amin, 2018. "Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 225-236, May.
  3. Hassan Ghorbani & Seyede Maryam Mousavi, 2014. "The study impact of consumer personality traits on brand personality and brand loyalty (Case Study: product group of Isfahan Iran Khodro)," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(1), pages 371-385, January.
  4. repec:hur:ijaraf:v:4:y:2014:i:2:p:121-130 is not listed on IDEAS
  5. Woo Gon Kim & Nitta Rachjaibun & Jin Soo Han & Gyehee Lee, 2011. "The Influence of Hotel Website Factors on E-Loyalty in a B2C Context," Tourism Economics, , vol. 17(5), pages 1103-1127, October.
  6. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.
  7. Ladhari, Riadh & Hudon, Tristan & Massa, Elodie & Souiden, Nizar, 2022. "The determinants of Women's redemption of geo-targeted m-coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  8. Pearson, James & Pitfield, David & Ryley, Tim, 2015. "Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models," Journal of Air Transport Management, Elsevier, vol. 47(C), pages 179-189.
  9. António C. Moreira & Nuno Fortes & Ramiro Santiago, 2017. "Influence of sensory stimuli on brand experience, brand equity and purchase intention," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(1), pages 68-83, January.
  10. U. Thiripurasundari & P. Natarajan, 2011. "Empirical Evidence on Dynamic of Brand Equity: Indian Car Industry," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(5), pages 55-69, July.
  11. Kosiba, John Paul & Acheampong, Audrey & Adeola, Ogechi & Hinson, Robert E., 2020. "The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  12. Lin, Yi-Hsin & Lin, Feng-Jyh & Wang, Kuo-Hsiung, 2021. "The effect of social mission on service quality and brand image," Journal of Business Research, Elsevier, vol. 132(C), pages 744-752.
  13. Thi Thu Huong Nguyen & Zhi Yang & Thi Thuy Nga Nguyen & Cao Thi Thanh, 2019. "Theory of Planned Behavior Approach to Understand the Influence of Green Perceived Risk on Consumers' Green Product Purchase Intentions in an Emerging Country," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 138-147.
  14. Muhammad Adnan Bashir & Syed Muhammad Faheem & Masood Hassan & Waseem Akhtar Shaikh, 2019. "Impact Of Brand Equity On Consumer Brand Preference And Brand Purchase Intention," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 138-148.
  15. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
  16. Chou, Jui-Sheng & Chien, Ya-Ling & Nguyen, Ngoc-Mai & Truong, Dinh-Nhat, 2018. "Pricing policy of floating ticket fare for riding high speed rail based on time-space compression," Transport Policy, Elsevier, vol. 69(C), pages 179-192.
  17. de Rus, Ginés & Socorro, M. Pilar, 2019. "Pricing and investment in alternative transport infrastructures," Transportation Research Part A: Policy and Practice, Elsevier, vol. 119(C), pages 96-107.
  18. Abdul Hameed & Muhammad Ayub Khan Maher & Akhtiar Ali & Mohammad Mohsin Khan, 2019. "Trend Of Dividends Disappearing And Reappearing In Pakistani Listed Firms," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 112-122.
  19. Chung, Yi-Shih & Feng, Cheng-Min, 2016. "Brand relationship between global airline alliances and their member airlines," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 222-233.
  20. Hassan Saberi & Abbas Rezazadeh Karsalari, 2014. "The Interactive Effects of Cause Related Marketing Campaigns, Perceptual Brand Equity Dimensions and Cultural Values on Consumer Purchase Intentions," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(2), pages 117-126, April.
  21. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
  22. Davit Mkhitaryan, 2014. "Determinants of Brand Equity in Automobile Producing Companies in China," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 3(1), pages 38-44, April.
  23. Abdul Hameed & Muhammad Ayub Khan Maher & Akhtiar Ali & Mohammad Mohsin Khan, 2019. "Trend Of Dividends Disappearing And Reappearing In Pakistani Listed Firms," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 15-19.
  24. Ramadania & Rianti Ardana Reswari & Endang Dhamayantie, 2018. "Discovering Chinese Product Strategies on Stimulating Attitude and Intention: Involvement of Innovation, Country-of-Origin and Knowledge," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(3 (Fall)), pages 215-234.
  25. Jeng, Shih-Ping, 2016. "The influences of airline brand credibility on consumer purchase intentions," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 1-8.
  26. Jiang, Hongwei & Zhang, Yahua, 2016. "An investigation of service quality, customer satisfaction and loyalty in China's airline market," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 80-88.
  27. Paha, Johannes & Rompf, Dirk & Warnecke, Christiane, 2013. "Customer choice patterns in passenger rail competition," Transportation Research Part A: Policy and Practice, Elsevier, vol. 50(C), pages 209-227.
  28. Stamolampros, Panagiotis & Korfiatis, Nikolaos, 2019. "Airline service quality and economic factors: An ARDL approach on US airlines," Journal of Air Transport Management, Elsevier, vol. 77(C), pages 24-31.
  29. Ya-Hui Wang, 2015. "Does Winning An Award Affect Investors’ Brand Preference And Purchase Intention?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 57-64.
  30. So, Kevin Kam Fung & King, Ceridwyn & Hudson, Simon & Meng, Fang, 2017. "The missing link in building customer brand identification: The role of brand attractiveness," Tourism Management, Elsevier, vol. 59(C), pages 640-651.
  31. Ray, Arghya & Bala, Pradip Kumar & Chakraborty, Shibashish & Dasgupta, Shilpee A., 2021. "Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  32. Muhammad Adnan Bashir & Syed Muhammad Faheem & Masood Hassan & Waseem Akhtar Shaikh, 2019. "Impact Of Brand Equity On Consumer Brand Preference And Brand Purchase Intention," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 15-11.
  33. Narangajavana, Yeamduan & Garrigos-Simon, Fernando J. & García, Javier Sanchez & Forgas-Coll, Santiago, 2014. "Prices, prices and prices: A study in the airline sector," Tourism Management, Elsevier, vol. 41(C), pages 28-42.
  34. Park, Jungkun & Back, Seung Yub & Kim, Dongyoup, 2022. "Masstige consumption values and its effect on consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  35. Wang, Stephen W., 2014. "The moderating effects of involvement with respect to customer relationship management of the airline sector," Journal of Air Transport Management, Elsevier, vol. 35(C), pages 57-63.
  36. Santos de Oliveira, Denise & Caetano, Mauro, 2019. "Market strategy development and innovation to strengthen consumer-based equity: The case of Brazilian airlines," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 103-110.
  37. Chao-Chih Hung & Wen-Long Zhuang, 2015. "The Effect of Exhibitors’ Brand Equity on Visitors’ Purchase Intention: Moderating Role of 3D Experiential Marketing," Information Management and Business Review, AMH International, vol. 7(2), pages 100-112.
  38. Tran Trung Vinh & Le Van Huy, 2016. "The Relationships among Brand Equity, Brand Preference, and Purchase Intention: Empirical Evidence from the Motorbike Market in Vietnam," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 8(3), pages 75-84, March.
  39. Hsin-Hui Lee & Chia-Hsing Liang & Shu-Yi Liao & Han-Shen Chen, 2019. "Analyzing the Intention of Consumer Purchasing Behaviors in Relation to Internet Memes Using VAB Model," Sustainability, MDPI, vol. 11(20), pages 1-12, October.
  40. Chen, Lu & Li, Yong-Quan & Liu, Chih-Hsing, 2019. "How airline service quality determines the quantity of repurchase intention - Mediate and moderate effects of brand quality and perceived value," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 185-197.
  41. Yi-Wen Kuo & Cheng-Hsien Hsieh & Yu-Chen Hung, 2021. "Non-linear characteristics in switching intention to use a docked bike-sharing system," Transportation, Springer, vol. 48(3), pages 1459-1479, June.
  42. Phuoc-Thien Nguyen & Ying-Kai Liao, 2018. "A Qualitative Investigation of Antecedents, Mediators, Moderators, and Outcomes of Brand Equity," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 676-692:5.
  43. Thi Thu Huong Nguyen & Zhi Yang & Ninh Nguyen & Lester W. Johnson & Tuan Khanh Cao, 2019. "Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
  44. Chao-Chih Hung & Min-Jiun Su & Wen-Long Zhuang, 2016. "The Effect of Exhibitors' Brand Equity on Visitors' Purchase Decision: Moderating Role of Exhibition's Competitive Intensity," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 75-86.
  45. repec:arp:tjssrr:2019:p:965-981 is not listed on IDEAS
  46. Yi-Wen Kuo & Cheng-Hsien Hsieh & Yu-Chen Hung, 0. "Non-linear characteristics in switching intention to use a docked bike-sharing system," Transportation, Springer, vol. 0, pages 1-21.
  47. Erkmen, Ezgi & Hancer, Murat, 2015. "Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trustâ€," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 47-54.
  48. Lin, YiHsin & Ryan, Chris, 2016. "From mission statement to airline branding," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 150-160.
  49. Chiu, Su-Chin & Liu, Chih-Hsing & Tu, Jin-Hua, 2016. "The influence of tourists' expectations on purchase intention: Linking marketing strategy for low-cost airlines," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 226-234.
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