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Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers

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  1. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
  2. Pere Mercade Mele & Jesus Molina Gomez & Lluis Garay, 2019. "To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
  3. Hsiu‐Hua Chang & Shin‐Hua Tsai & Chun‐Chen Huang, 2019. "Sustainable development: The effects of environmental policy disclosure in advertising," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1497-1506, December.
  4. Carla Rossi & Francesca Rivetti, 2020. "Assessing Young Consumers’ Responses to Sustainable Labels: Insights from a Factorial Experiment in Italy," Sustainability, MDPI, vol. 12(23), pages 1-23, December.
  5. İbrahim Topal & Sima Nart & Cüneyt Akar & Alptekin Erkollar, 2020. "The effect of greenwashing on online consumer engagement: A comparative study in France, Germany, Turkey, and the United Kingdom," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 465-480, February.
  6. Francesco Testa & Silvia Sarti & Marco Frey, 2019. "Are green consumers really green? Exploring the factors behind the actual consumption of organic food products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 327-338, February.
  7. Gorton, Matthew & Tocco, Barbara & Yeh, Ching-Hua & Hartmann, Monika, 2018. "What determines consumers’ trust in the EU’s organic label? A cross country comparison of the role of institutional trust and consumer knowledge," 2018 Annual Meeting, August 5-7, Washington, D.C. 273857, Agricultural and Applied Economics Association.
  8. Muhammad Mohsin Butt & Saadia Mushtaq & Alia Afzal & Kok Wei Khong & Fon Sim Ong & Pui Fong Ng, 2017. "Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 507-520, May.
  9. Yoganathan, Vignesh & Osburg, Victoria-Sophie & Akhtar, Pervaiz, 2019. "Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands," Journal of Business Research, Elsevier, vol. 96(C), pages 386-396.
  10. Francisco José Torres‐Ruiz & Manuela Vega‐Zamora & Manuel Parras‐Rosa, 2018. "Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 588-602, May.
  11. Claudio Siminelli, 2017. "Consumer behaviours and attitudes towards a circular economy: Knowledge and culture as determinants in a four-market analysis," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, vol. 2017(1-2), pages 135-169.
  12. Gilles Grolleau & Naoufel Mzoughi & Angela Sutan, 2019. "Does advertising the green benefits of products contribute to sustainable development goals? A quasi‐experimental test of the dilution effect," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 786-793, July.
  13. ShiYong Zheng & Hua Liu & Weili Guan & Yuping Yang & JiaYing Li & Shah Fahad & Biqing Li, 2022. "Identifying Intention-Based Factors Influencing Consumers’ Willingness to Pay for Electric Vehicles: A Sustainable Consumption Paradigm," Sustainability, MDPI, vol. 14(24), pages 1-15, December.
  14. Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Gao, Zhifeng & Morgan, Stephen N, 2020. "Do Plastic Warning Labels Reduce Consumers’ Willingness to Pay for Plastic Packaging?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304503, Agricultural and Applied Economics Association.
  15. Nikita Belyak & Steven A. Gabriel & Nikolay Khabarov & Fabricio Oliveira, 2023. "Renewable Energy Expansion under Taxes and Subsidies: A Transmission Operator's Perspective," Papers 2302.10562, arXiv.org, revised Apr 2024.
  16. Tomáš Tichý & Davide Radi & Fabio Lamantia, 2022. "Hybrid evolutionary oligopolies and the dynamics of corporate social responsibility," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 17(1), pages 87-114, January.
  17. Nicole Darnall & Hyunjung Ji & Diego A. Vázquez-Brust, 2018. "Third-Party Certification, Sponsorship, and Consumers’ Ecolabel Use," Journal of Business Ethics, Springer, vol. 150(4), pages 953-969, July.
  18. Evandro Luiz Lopes & Ricardo Teixeira Veiga, 2019. "Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 550-566, September.
  19. Yu, Ellen Pei-yi & Luu, Bac Van & Chen, Catherine Huirong, 2020. "Greenwashing in environmental, social and governance disclosures," Research in International Business and Finance, Elsevier, vol. 52(C).
  20. Imran Hossain & Md. Nekmahmud & Maria Fekete-Farkas, 2022. "How Do Environmental Knowledge, Eco-Label Knowledge, and Green Trust Impact Consumers’ Pro-Environmental Behaviour for Energy-Efficient Household Appliances?," Sustainability, MDPI, vol. 14(11), pages 1-16, May.
  21. Murat Yetkin & Fatma Özlem Güzel, 2020. "The Role of Countries’ Economic Development Level on Green Consumption Attitudes: A Study on Green Hotels," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 62(0), pages 167-183, December.
  22. Yao Song & Zhenzhen Qin & Zihao Qin, 2020. "Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase," SAGE Open, , vol. 10(4), pages 21582440209, October.
  23. Spandagos, Constantine & Yarime, Masaru & Baark, Erik & Ng, Tze Ling, 2020. "“Triple Target” policy framework to influence household energy behavior: Satisfy, strengthen, include," Applied Energy, Elsevier, vol. 269(C).
  24. Henry Schwartz & Tomi Solakivi & Magnus Gustafsson, 2022. "Is There Business Potential for Sustainable Shipping? Price Premiums Needed to Cover Decarbonized Transportation," Sustainability, MDPI, vol. 14(10), pages 1-20, May.
  25. Rosa Maria Dangelico, 2017. "What Drives Green Product Development and How do Different Antecedents Affect Market Performance? A Survey of Italian Companies with Eco‐Labels," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1144-1161, December.
  26. Olivier Boiral & Iñaki Heras‐Saizarbitoria & Francesco Testa, 2017. "SA8000 as CSR‐Washing? The Role of Stakeholder Pressures," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(1), pages 57-70, January.
  27. Panico, Teresa & Caracciolo, Francesco & Furno, Marilena, 2022. "Analysing the consumer purchasing behaviour for certified wood products in Italy," Forest Policy and Economics, Elsevier, vol. 136(C).
  28. Barkemeyer, Ralf & Young, C. William & Chintakayala, Phani Kumar & Owen, Anne, 2023. "Eco-labels, conspicuous conservation and moral licensing: An indirect behavioural rebound effect," Ecological Economics, Elsevier, vol. 204(PA).
  29. So, Hau Wing & Lafortezza, Raffaele, 2022. "Reviewing the impacts of eco-labelling of forest products on different dimensions of sustainability in Europe," Forest Policy and Economics, Elsevier, vol. 145(C).
  30. Gorton, Matthew & Tocco, Barbara & Yeh, Ching-Hua & Hartmann, Monika, 2021. "What determines consumers' use of eco-labels? Taking a close look at label trust," Ecological Economics, Elsevier, vol. 189(C).
  31. Laura Omarova & Sung-Jun Jo, 2022. "Employee Pro-Environmental Behavior: The Impact of Environmental Transformational Leadership and GHRM," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
  32. Xin, Yongrong & Long, Dengjie, 2023. "Linking eco-label knowledge and sustainable consumption of renewable energy: A roadmap towards green revolution," Renewable Energy, Elsevier, vol. 207(C), pages 531-538.
  33. Won‐Moo Hur & Hanna Kim & Hyun Kyung Kim, 2018. "Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer‐company identification and affective commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1258-1269, November.
  34. Nagy-Kercsó Katalin, 2023. "Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 11(1), pages 186-207, October.
  35. Karina Cecilia Arredondo-Soto & Alejandro Jiménez-Zaragoza & Marco Augusto Miranda-Ackerman & Julio Blanco-Fernández & Alejandra García-Lechuga & Guadalupe Hernández-Escobedo & Jorge Luis García-Alcar, 2022. "Design and Repair Strategies Based on Product–Service System and Remanufacturing for Value Preservation," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
  36. Miroshnychenko, Ivan & De Massis, Alfredo, 2022. "Sustainability practices of family and nonfamily firms: A worldwide study," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  37. Zeinab Rezvani & Johan Jansson & Maria Bengtsson, 2018. "Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1272-1283, December.
  38. Mameno, Kota & Kubo, Takahiro & Ujiie, Kiyokazu & Shoji, Yasushi, 2023. "Flagship species and certification types affect consumer preferences for wildlife-friendly rice labels," Ecological Economics, Elsevier, vol. 204(PB).
  39. Francesco Testa & Ivan Miroshnychenko & Roberto Barontini & Marco Frey, 2018. "Does it pay to be a greenwasher or a brownwasher?," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 1104-1116, November.
  40. Ilona Skackauskiene & Neringa Vilkaite-Vaitone, 2022. "Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda," Energies, MDPI, vol. 16(1), pages 1-20, December.
  41. Zafar, Abaid Ullah & Shen, Jie & Ashfaq, Muhammad & Shahzad, Mohsin, 2021. "Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  42. Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020. "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-42, February.
  43. Sven Gross & Phillip Wilson & Jie Zhang & Chris Shao & Alan Dubinsky, 2016. "Selected Antecedents of Consumer Attitude toward a Product in an Eco-Label Context," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(5), pages 1-33, April.
  44. Jesús Manuel López-Bonilla & María del Carmen Reyes-Rodríguez & Luis Miguel López-Bonilla, 2019. "Interactions and Relationships between Personal Factors in Pro-Environmental Golf Tourist Behaviour: A Gender Analysis," Sustainability, MDPI, vol. 12(1), pages 1-18, December.
  45. Eijaz Ahmed Khan & Pradip Royhan & M. Ashiqur Rahman & Mohammed Mizanur Rahman & Ahmed Mostafa, 2019. "The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies," Sustainability, MDPI, vol. 12(1), pages 1-17, December.
  46. João M. Lopes & Sofia Gomes & Tiago Trancoso, 2023. "The Dark Side of Green Marketing: How Greenwashing Affects Circular Consumption?," Sustainability, MDPI, vol. 15(15), pages 1-17, July.
  47. Iñaki Heras‐Saizarbitoria & Olivier Boiral & Erlantz Allur & María García, 2020. "Communicating environmental management certification: Signaling without signals?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 422-431, February.
  48. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
  49. Lotte Hallez & Yara Qutteina & Filip Boen & Tim Smits, 2021. "The ABC’s of Ecological and Nutrition Labels. The Impact of Label Theme and Complexity on the Environmental Footprint of Online Grocery Choices," Sustainability, MDPI, vol. 13(5), pages 1-28, February.
  50. Rihn, Alicia & Wei, Xuan & Khachatryan, Hayk, 2019. "Text vs. logo: Does eco-label format influence consumers’ visual attention and willingness-to-pay for fruit plants? An experimental auction approach," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 82(C).
  51. Paula Ziyeh & Marco Cinelli, 2023. "A Framework to Navigate Eco-Labels in the Textile and Clothing Industry," Sustainability, MDPI, vol. 15(19), pages 1-29, September.
  52. Rosa Maria Dangelico & Fabio Nonino & Alessandro Pompei, 2021. "Which are the determinants of green purchase behaviour? A study of Italian consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2600-2620, July.
  53. Aysun Kahraman & İpek Kazançoğlu, 2019. "Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1218-1233, September.
  54. Jiarong Shi & Zihao Jiang, 2023. "Willingness to pay a premium price for green products: does a reference group matter?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8699-8727, August.
  55. Kyriakos Riskos & Paraskevi (Evi) Dekoulou & Naoum Mylonas & George Tsourvakas, 2021. "Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
  56. Murat Yetkin & Fatma Özlem Güzel, 2020. "The Role of Countries’ Economic Development Level on Green Consumption Attitudes: A Study on Green Hotels," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 62(62), pages 167-183, December.
  57. Irfan Hameed, Idrees Waris, 2018. "Eco Labels and Eco Conscious Consumer Behavior: The Mediating Effect of Green Trust and Environmental Concern," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 5(2), pages 86-105, October.
  58. Francesco Testa & Roberta Iovino & Fabio Iraldo, 2020. "The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3435-3448, December.
  59. Kamal, Muhammad Mustafa & Mamat, Rosnida & Mangla, Sachin Kumar & Kumar, Patanjal & Despoudi, Stella & Dora, Manoj & Tjahjono, Benny, 2022. "Immediate return in circular economy: Business to consumer product return information sharing framework to support sustainable manufacturing in small and medium enterprises," Journal of Business Research, Elsevier, vol. 151(C), pages 379-396.
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