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Platformization, pluralization, synthetization: Public communication in the digital age

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  • Schrape, Jan-Felix

Abstract

The platformization of communication architectures is accompanied by a diversification of individual media use and an erosion of clear structural boundaries between different streams of public exchange. Nevertheless, it is by now evident that the digital transformation does not lead to a general loss of relevance of journalistic services or mass-received content per se and that selection thresholds remain in public communication despite increased connectivity. Against this backdrop, this paper argues that it is still instructive to describe the negotiation of public visibility as a multi-level process, which is now essentially shaped by the peculiarities of digital platforms: First, it examines the increasing platform orientation in media diffusion. Second, it discusses the associated diversification of individual media repertoires and the pluralization of public exchange. Then, the paper elaborates on three basic levels of public communication characterized by a heterogenous interplay of social and technical structuring services.

Suggested Citation

  • Schrape, Jan-Felix, 2021. "Platformization, pluralization, synthetization: Public communication in the digital age," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2021-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    • Handle: RePEc:zbw:stusoi:202102
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    References listed on IDEAS

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    2. Dolata, Ulrich & Schrape, Jan Felix, 2014. "Masses, crowds, communities, movements: Collective formations in the digital age," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2014-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    3. Kropp, Cordula, 2018. "Sustainable innovations: Theories, conflicts and strategies," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2018-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
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    11. Werle, Raymund, 2011. "Institutional analysis of technical innovation: A review," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2011-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
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    14. Neukirch, Mario, 2017. "Die Dynamik des Konflikts um den Stromtrassenbau: Stabilität, Wandel oder Stagnation?," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2017-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    15. Schrape, Jan-Felix, 2011. "Der Wandel des Buchhandels durch Digitalisierung und Internet," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2011-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    16. Schreyer, Jasmin, 2020. "Sharing ≠ Sharing Economy: Ausprägungen der digitalen Sharing Economy im Lebensmittelsektor," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-03, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    17. Dolata, Ulrich, 2014. "Märkte und Macht der Internetkonzerne: Konzentration - Konkurrenz - Innovationsstrategien," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2014-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
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    19. Dolata, Ulrich, 2018. "Privatisierung, Kuratierung, Kommodifizierung: Kommerzielle Plattformen im Internet," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2018-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
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    Cited by:

    1. Dreher, Marc, 2023. "Organisation und Ideologie des Transhumanismus: Historisch-soziologische Rekonstruktion einer Pioniergemeinschaft," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2023-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    2. Dolata, Ulrich & Schrape, Jan-Felix, 2022. "Platform architectures: The structuration of platform companies on the Internet," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2022-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.

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