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Privatisierung, Kuratierung, Kommodifizierung: Kommerzielle Plattformen im Internet

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  • Dolata, Ulrich

Abstract

Anknüpfend an die Debatten um eine digitale Ökonomie und die Herausbildung eines Plattformkapitalismus werden in diesem Papier die Strukturen, Funktionsweisen und Reichweiten kommerzieller Such-, Networking-, Messaging-, Werbe-, Handels-, Vermittlungs- und Medienplattformen im Internet sowie das Zusammenspiel von Konzentrations- und Konkurrenzdynamiken auf den Märkten, die sie bedienen, analysiert. Ökonomisch betrachtet üben Plattformen im Internet zwar einen zum Teil radikalen Restrukturierungsdruck auf bestehende Wirtschaftssektoren aus, konstituieren aber keine grundlegend neuen Wirtschaftszweige, weisen ein sehr eingeschränktes Repertoire an Geschäftsmodellen auf und lassen sich auch nicht als grundlegend neuer Typ von Unternehmen fassen. Das Neue, das diese Plattformen auszeichnet und von ihren Vorgängern unterscheidet, besteht darin, dass sie deutlich über die Strukturierung rein ökonomischer Zusammenhänge hinaus- und weit in die Gesellschaft hineinreichen: Durch sie werden große Teile des privaten und öffentlichen Austauschs im Netz privatwirtschaftlich organisiert, kuratiert und kommodifiziert.

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  • Dolata, Ulrich, 2018. "Privatisierung, Kuratierung, Kommodifizierung: Kommerzielle Plattformen im Internet," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2018-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    • Handle: RePEc:zbw:stusoi:201804
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    Cited by:

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    2. Dolata, Ulrich, 2020. "The digital transformation of the music industry. The second decade: From download to streaming," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    3. Schrape, Jan-Felix, 2021. "Platformization, pluralization, synthetization: Public communication in the digital age," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2021-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    4. Dolata, Ulrich & Schrape, Jan-Felix, 2022. "Platform architectures: The structuration of platform companies on the Internet," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2022-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    5. Dolata, Ulrich, 2020. "Internet – Plattformen – Regulierung: Koordination von Märkten und Kuratierung von Sozialität," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    6. Dolata, Ulrich, 2020. "Internet – Platforms – Regulation: Coordination of Markets and Curation of Sociality," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    7. Schrape, Jan-Felix, 2019. "Technology and the promise of decentralization: Origins, development, patterns of arguments," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2019-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    8. Schreyer, Jasmin, 2020. "Sharing ≠ Sharing Economy: Ausprägungen der digitalen Sharing Economy im Lebensmittelsektor," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-03, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.

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