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Der Wandel des deutschen Videoverleihmarktes durch Digitalisierung und Internet

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  • Radig, Ann-Kathrin

Abstract

Nicht nur schon lange etablierte Mediensektoren wie die Musik- oder Buchindustrie geraten durch die Digitalisierung und das Internet unter Anpassungsdruck. Auch der Video Home Markt und insbesondere der Videoverleih sehen sich mit neuen digitalen Distributionsformen wie Video on Demand konfrontiert. Im vorliegenden Text erfolgt eine Rekonstruktion der bisherigen sektoralen Entwicklungen auf der Grundlage von aggregierten Marktdaten, Literatur und Gesprächen mit Branchenvertretern. Seit seiner Entstehung war der Videoverleihmarkt nur selten durch stabile Phasen gekennzeichnet, da sich seine Kernakteure seit jeher mit Videopiraterie, sich verändernden Trägermedien (VHS, DVD, Blu-ray) und einem stetig wachsenden Kaufmarkt auseinandersetzen mussten. Mit dem Auftreten von Video on Demand ist nun allerdings ein weiterer einschneidender Entwicklungsschritt erfolgt: Onlinevideotheken wie Videoload, Maxdome oder zuletzt Netflix treten als neue Wettbewerber in den Markt ein, während klassische Videotheken nach und nach verdrängt werden. Stationäre Anbieter können den neuen Geschäftsmodellen aufgrund hoher Markteintrittsbarrieren kaum etwas entgegensetzen. Der derzeit boomende Onlinevideoverleih wird von neuen und vormals sektorfernen Akteuren wie etwa der Deutschen Telekom, ProSiebenSat.1, Amazon oder Apple dominiert.

Suggested Citation

  • Radig, Ann-Kathrin, 2015. "Der Wandel des deutschen Videoverleihmarktes durch Digitalisierung und Internet," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2015-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    • Handle: RePEc:zbw:stusoi:201501
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    2. Dolata, Ulrich, 2017. "Technological innovations and the transformation of economic sectors: A concise overview of issues and concepts," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2018-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
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    4. Dolata, Ulrich, 2020. "The digital transformation of the music industry. The second decade: From download to streaming," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
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    7. Dolata, Ulrich & Schrape, Jan-Felix, 2022. "Platform architectures: The structuration of platform companies on the Internet," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2022-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    8. Schrape, Jan-Felix, 2016. "Social media, mass media and the 'public sphere': Differentiation, complementarity and co-existence," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2016-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    9. Dolata, Ulrich, 2018. "Privatisierung, Kuratierung, Kommodifizierung: Kommerzielle Plattformen im Internet," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2018-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    10. Dolata, Ulrich, 2020. "Internet – Plattformen – Regulierung: Koordination von Märkten und Kuratierung von Sozialität," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    11. Fettke, Ulrike, 2018. "Etablierte und Außenseiter in der Kommunalpolitik? Eine Fallstudie zu Windkraft in einer badenwürttembergischen Kleinstadt," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2018-03, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    12. Dolata, Ulrich, 2020. "Internet – Platforms – Regulation: Coordination of Markets and Curation of Sociality," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    13. Kungl, Gregor & Geels, Frank W., 2016. "The destabilisation of the German electricity industry (1998-2015): Application and extension of a multi-dimensional framework," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2016-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    14. Kropp, Cordula, 2018. "Sustainable innovations: Theories, conflicts and strategies," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2018-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    15. Dolata, Ulrich, 2017. "Social movements and the Internet: The sociotechnical constitution of collective action," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2017-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    16. Schrape, Jan-Felix, 2019. "Technology and the promise of decentralization: Origins, development, patterns of arguments," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2019-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    17. Schreyer, Jasmin, 2020. "Sharing ≠ Sharing Economy: Ausprägungen der digitalen Sharing Economy im Lebensmittelsektor," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2020-03, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.

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