Advanced Search
MyIDEAS: Login to save this paper or follow this series

Social networking sites users' affective commitment: A combined view

Contents:

Author Info

  • Zhang, Nan
  • Wang, Chong
  • Xu, Yan
Registered author(s):

    Abstract

    Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt and willingness to continue investing their time and attention in this media in the absence of formal contract. This study investigates the formation of people's affective commitment toward their online communities. Drawing on commitment theory and social network theory, I argue that the users' social network structure, specifically, online offline network overlapping, can influence the formation of their affective commitment toward the online community. Researchers seeking to understand users' behaviors on social networking sites can benefit from this study by considering the effect of network structure in their studies. Sites managers may also use our results to develop better functions for their users. --

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://econstor.eu/bitstream/10419/72542/1/742690245.pdf
    Download Restriction: no

    Bibliographic Info

    Paper provided by International Telecommunications Society (ITS) in its series 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All with number 72542.

    as in new window
    Length:
    Date of creation: 2012
    Date of revision:
    Handle: RePEc:zbw:itsb12:72542

    Contact details of provider:
    Web page: http://www.itsworld.org/

    Related research

    Keywords: social networking site; social media; affective commitment; network overlapping;

    This paper has been announced in the following NEP Reports:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Erik Brynjolfsson & Michael D. Smith, 2000. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, INFORMS, INFORMS, vol. 46(4), pages 563-585, April.
    2. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, INFORMS, vol. 46(2), pages 186-204, February.
    3. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, INFORMS, vol. 52(12), pages 1865-1883, December.
    4. Spekman, Robert E., 1988. "Strategic supplier selection: Understanding long-term buyer relationships," Business Horizons, Elsevier, Elsevier, vol. 31(4), pages 75-81.
    5. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, INFORMS, vol. 35(8), pages 982-1003, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:zbw:itsb12:72542. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.