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Jahresbericht 2010

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  • Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre (Ed.)

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  • Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre (Ed.), 2011. "Jahresbericht 2010," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 654, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    • Handle: RePEc:zbw:cauman:654
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    File URL: https://www.econstor.eu/bitstream/10419/147571/1/manuskript_654.pdf
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    References listed on IDEAS

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    5. Murali Mantrala & Sönke Albers & Fabio Caldieraro & Ove Jensen & Kissan Joseph & Manfred Krafft & Chakravarthi Narasimhan & Srinath Gopalakrishna & Andris Zoltners & Rajiv Lal & Leonard Lodish, 2010. "Sales force modeling: State of the field and research agenda," Marketing Letters, Springer, vol. 21(3), pages 255-272, September.
    6. Marc Fischer & Sönke Albers & Nils Wagner & Monika Frie, 2011. "Practice Prize Winner --Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities," Marketing Science, INFORMS, vol. 30(4), pages 568-585, July.
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