Advanced Search
MyIDEAS: Login

Demand for Customized Products, Production Flexibility, and Price Competition

Contents:

Author Info

  • William Novshek
  • Lynda Thoman

Abstract

We examine markets where, in addition to production of standard (core) products, mass customization is technologically feasible. We compare a setting where a monopolist provides both standard and custom goods to a setting where an entrant joins the custom market, and find customers' tastes affect the social desirability of entry. The entrant is unconcerned about the impact of his custom production on the incumbent's core product market and in some cases may supply more custom products than is socially desirable. In contrast to previous literature, we show that increased variability of demand may lead to a reduction in investment in flexible production technologies. ZUSAMMENFASSUNG - (Nachfrage nach Spezialprodukten, Fertigungsflexibilität und Preiswettbewerb) In diesem Beitrag werden Märkte untersucht, auf denen zusätzlich zur Produktion von Standardprodukten die Herstellung von Spezialprodukten in großen Stückzahlen ("mass customization") technologisch möglich ist. Es wird eine Situation verglichen, in der ein Monopolist sowohl Standard- als auch Spezialprodukte anbietet mit einer Situation, in der der eintretende Konkurrent den Markt für Spezialprodukte bedient. Der Vergleich zeigt, daß der Kundengeschmack die soziale Wünschbarkeit des Eintritts beeinflußt. Für den Eintretenden ist es unerheblich wie sich seine Spezialprodukte auf den Hauptproduktmarkt des eingesessenen Unternehmens auswirken und in manchen Fällen kann es dazu kommen, daß er mehr Spezialprodukte anbietet als gesellschaftlich wünschbar. Im Gegensatz zur bisherigen Literatur wird gezeigt, daß zunehmende Variabilität der Nachfrage zu einer Verringerung von Investitionen in flexible Fertigungstechnologien führen kann.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://skylla.wz-berlin.de/pdf/1999/iv99-37.pdf
Download Restriction: no

Bibliographic Info

Paper provided by Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG) in its series CIG Working Papers with number FS IV 99-37.

as in new window
Length: 36 pages
Date of creation: Dec 1999
Date of revision:
Handle: RePEc:wzb:wzebiv:fsiv99-37

Contact details of provider:
Postal: Reichpietschufer 50, 10785 Berlin, Germany
Phone: (++49)(30) 25491-441
Fax: (++49)(30) 25491-442
Email:
Web page: http://www.wzb.eu/mp/wiw/default.en.htm
More information through EDIRC

Related research

Keywords:

Other versions of this item:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Dixon, Huw, 1986. "The Cournot and Bertrand Outcomes as Equilibria in a Strategic Metagame," Economic Journal, Royal Economic Society, vol. 96(380a), pages 59-70, Supplemen.
  2. Jones, Robert A & Ostroy, Joseph M, 1984. "Flexibility and Uncertainty," Review of Economic Studies, Wiley Blackwell, vol. 51(1), pages 13-32, January.
  3. Epstein, Larry G, 1978. "Production Flexibility and the Behaviour of the Competitive Firm under Price Uncertainty," Review of Economic Studies, Wiley Blackwell, vol. 45(2), pages 251-61, June.
  4. He, Hua. & Pindyck, Robert S., 1989. "Investments in flexible production capacity," Working papers 2102-89., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  5. Turnovsky, Stephen J, 1973. "Production Flexibility, Price Uncertainty and the Behavior of the Competitive Firm," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 14(2), pages 395-413, June.
  6. Roller, Lars-Hendrik & Tombak, Mihkel M, 1990. "Strategic Choice of Flexible Production Technologies and Welfare Implications," Journal of Industrial Economics, Wiley Blackwell, vol. 38(4), pages 417-31, June.
Full references (including those not matched with items on IDEAS)

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Fogliatto, Flavio S. & da Silveira, Giovani J.C. & Borenstein, Denis, 2012. "The mass customization decade: An updated review of the literature," International Journal of Production Economics, Elsevier, vol. 138(1), pages 14-25.
  2. Astrid Jung, 2001. "Are Product Innovation and Flexible Technology Complements?," CIG Working Papers FS IV 01-07, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG), revised Feb 2003.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:wzb:wzebiv:fsiv99-37. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jennifer Rontganger).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.