The Value of Surprising Findings for Research on Marketing
AbstractIn the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the scientific process and related these to marketing science. The findings of some studies were surprising. In this reply, I address surprising findings and other issues raised by commentators.
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Bibliographic InfoPaper provided by EconWPA in its series General Economics and Teaching with number 0412012.
Length: 3 pages
Date of creation: 06 Dec 2004
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Note: Type of Document - pdf; pages: 3
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marketing; marketing research;
Other versions of this item:
- Armstrong, J. Scott, 2003. "The value of surprising findings for research on marketing," Journal of Business Research, Elsevier, vol. 56(1), pages 91-92, January.
- A - General Economics and Teaching
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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- JS Armstrong, 2004.
"Discovery and Communication of Important Marketing Findings: Evidence and Proposals,"
General Economics and Teaching
- Armstrong, J. Scott, 2003. "Discovery and communication of important marketing findings: Evidence and proposals," Journal of Business Research, Elsevier, vol. 56(1), pages 69-84, January.
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