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Finding important findings

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  • Lehmann, Donald R.

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  • Lehmann, Donald R., 2003. "Finding important findings," Journal of Business Research, Elsevier, vol. 56(1), pages 89-90, January.
    • Handle: RePEc:eee:jbrese:v:56:y:2003:i:1:p:89-90
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    References listed on IDEAS

    as
    1. Armstrong, J. Scott, 2003. "Discovery and communication of important marketing findings: Evidence and proposals," Journal of Business Research, Elsevier, vol. 56(1), pages 69-84, January.
    2. Fern, Edward F & Monroe, Kent B, 1996. "Effect-Size Estimates: Issues and Problems in Interpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 89-105, September.
    3. Pham, Michel Tuan & Johar, Gita Venkataramani, 1997. "Contingent Processes of," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 249-265, December.
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    Cited by:

    1. Steven M. Shugan, 2003. "Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?," Marketing Science, INFORMS, vol. 22(2), pages 151-160.

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