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Where does business research go from here? Food-for-thought on academic papers in business research

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  • Geuens, Maggie
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    Abstract

    This essay focuses on some of the adverse practices in business research publications. First, business researchers seem to have lost touch with business practice and to narrow the target group to fellow academics only, reducing the production of useful knowledge. Second, the objectives of business research publications narrow to impact and citations. This view leads to a strict focus on path-breaking theories and a denigration of replication and qualitative studies. Third, an obsession with the .05 significance level and corroborating findings leaves researchers with full file drawers of unpublished papers and could leave journals with a high rate of type I error papers. Fourth, complex, lengthy articles, the importance of carefully crafting a story around the research and a variety of style guidelines make business researchers less productive than they could be. Finally, a blind reliance on ISI's impact and citation scores may not do justice to a researcher's real contribution.

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    File URL: http://www.sciencedirect.com/science/article/pii/S0148296310002298
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 64 (2011)
    Issue (Month): 10 (October)
    Pages: 1104-1107

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    Handle: RePEc:eee:jbrese:v:64:y:2011:i:10:p:1104-1107

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    Web page: http://www.elsevier.com/locate/jbusres

    Related research

    Keywords: Impact factor Citations Replication studies Significance levels Business research;

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    1. Hubbard, Raymond & Vetter, Daniel E., 1996. "An empirical comparison of published replication research in accounting, economics, finance, management, and marketing," Journal of Business Research, Elsevier, vol. 35(2), pages 153-164, February.
    2. Anonymous, 2007. "Editorial Board," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 36(1), April.
    3. Moussa, Salim & Touzani, Mourad, 2010. "Ranking marketing journals using the Google Scholar-based hg-index," Journal of Informetrics, Elsevier, vol. 4(1), pages 107-117.
    4. Daniel Sutter & Rex Pjesky, 2007. "Where Would Adam Smith Publish Today? The Near Absence of Math-free Research in Top Journals," Econ Journal Watch, Econ Journal Watch, vol. 4(2), pages 230-240, May.
    5. Ellson, Tony, 2009. "Assessing contribution of research in business to practice," Journal of Business Research, Elsevier, vol. 62(11), pages 1160-1164, November.
    6. Evanschitzky, Heiner & Baumgarth, Carsten & Hubbard, Raymond & Armstrong, J. Scott, 2007. "Replication research's disturbing trend," Journal of Business Research, Elsevier, vol. 60(4), pages 411-415, April.
    7. Woodside, Arch G., 2009. "Journal and author impact metrics: An editorial," Journal of Business Research, Elsevier, vol. 62(1), pages 1-4, January.
    8. Kousha, Kayvan & Thelwall, Mike & Rezaie, Somayeh, 2010. "Using the Web for research evaluation: The Integrated Online Impact indicator," Journal of Informetrics, Elsevier, vol. 4(1), pages 124-135.
    9. JS Armstrong, 2004. "Discovery and Communication of Important Marketing Findings: Evidence and Proposals," General Economics and Teaching 0412011, EconWPA.
    10. U. Mohanty & S. Raman & D. Rao, 2007. "Editorial," Natural Hazards, International Society for the Prevention and Mitigation of Natural Hazards, vol. 41(3), pages 379-379, June.
    11. U. Mohanty & Sethu Raman & D. Rao, 2007. "Editorial," Natural Hazards, International Society for the Prevention and Mitigation of Natural Hazards, vol. 42(2), pages 253-255, August.
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