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Maggie Geuens

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This is information that was supplied by Maggie Geuens in registering through RePEc. If you are Maggie Geuens , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Maggie
Middle Name:
Last Name: Geuens
Suffix:

RePEc Short-ID: pge20

Email: [This author has chosen not to make the email address public]
Homepage: http://www.vlerick.com/research
Postal Address: Vlerick Leuven Gent Management School Reep 1 9000 Gent Belgium
Phone: +32 9 210 97 11

Affiliation

Vlerick Business School
Location: Gent, Belgium
Homepage: http://www.vlerick.be/
Email:
Phone: +32 9 210 98 99
Fax: +32 9 210 97 00
Postal: Reep 1, 9000 Gent
Handle: RePEc:edi:vlgmsbe (more details at EDIRC)

Works

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Working papers

  1. B. Vandecasteele & M. Geuens, 2009. "Motivated Consumer Innovativeness: Validation and Moderation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/550, Ghent University, Faculty of Economics and Business Administration.
  2. A. Van Kerckhove & I. Vermeir & M. Geuens, 2009. "Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/602, Ghent University, Faculty of Economics and Business Administration.
  3. M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
  4. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
  5. M. H. De Cannière & P. De Pelsmacker & M. Geuens, 2008. "Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/492, Ghent University, Faculty of Economics and Business Administration.
  6. T. Faseur & M. Geuens, 2008. "Communicating the right emotion to generate help for connected versus unconnected others," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/493, Ghent University, Faculty of Economics and Business Administration.
  7. T. Faseur & M. Geuens, 2008. "Using the Right Emotion to Promote the Right Product to the Right Person," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/501, Ghent University, Faculty of Economics and Business Administration.
  8. T. Faseur & M. Geuens, 2008. "Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/500, Ghent University, Faculty of Economics and Business Administration.
  9. B. Weijters & M. Geuens & N. Schillewaert, 2008. "The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/546, Ghent University, Faculty of Economics and Business Administration.
  10. B. Weijters & M. Geuens & N. Schillewaert, 2008. "The Stability of Individual Response Styles," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/547, Ghent University, Faculty of Economics and Business Administration.
  11. Vermeir,I. & Geuens, M., 2006. "Need for closure and media use and preference of youngsters," Vlerick Leuven Gent Management School Working Paper Series 2005-35, Vlerick Leuven Gent Management School.
  12. M. Geuens & C. Pecheux, 2006. "Co-branding in advertising: the issue of product and brand fit," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/378, Ghent University, Faculty of Economics and Business Administration.
  13. De Cannière, M.H. & De Pelsmacker, P. & Geuens, M., 2006. "The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior," Vlerick Leuven Gent Management School Working Paper Series 2006-16, Vlerick Leuven Gent Management School.
  14. Adams, L. & Geuens, M., 2006. "Healthy or unhealthy slogans: that's the question..," Vlerick Leuven Gent Management School Working Paper Series 2005-34, Vlerick Leuven Gent Management School.
  15. Vermeir,I. & Geuens, M., 2006. "Need for closure and youngsters' leisure time preferences," Vlerick Leuven Gent Management School Working Paper Series 2005-36, Vlerick Leuven Gent Management School.
  16. B. Vandecasteele & M. Geuens, 2006. "Consumer Innovativeness and GLB: A comparative study," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/364, Ghent University, Faculty of Economics and Business Administration.
  17. Vantomme, D. & Geuens, M. & De Houwer, J. & De Pelsmacker, P., 2006. "Implicit attitudes toward green consumer behavior," Vlerick Leuven Gent Management School Working Paper Series 2005-31, Vlerick Leuven Gent Management School.
  18. L. Adams & M. Geuens, 2005. "Healthy or unhealthy slogans: That’s the question…," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/345, Ghent University, Faculty of Economics and Business Administration.
  19. D. Vantomme & M. Geuens & S. Dewitte, 2005. "How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/319, Ghent University, Faculty of Economics and Business Administration.
  20. B. Weijters & N. Schillewaert & M. Geuens, 2005. "Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/349, Ghent University, Faculty of Economics and Business Administration.
  21. D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2005. "Explicit and Implicit Determinants of Fair-Trade Buying Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/350, Ghent University, Faculty of Economics and Business Administration.
  22. I. Vermeir & M. Geuens, 2004. "Need for Closure, Gender and Social Self-Esteem of youngsters," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/270, Ghent University, Faculty of Economics and Business Administration.
  23. T. Faseur & M. Geuens, 2004. "Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/280, Ghent University, Faculty of Economics and Business Administration.
  24. I. Vermeir & M. Geuens, 2004. "Need for Closure and Leisure of Youngsters," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/269, Ghent University, Faculty of Economics and Business Administration.
  25. Weijters,B. & Schillewaert, N. & Geuens, M., 2004. "Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection," Vlerick Leuven Gent Management School Working Paper Series 2004-20, Vlerick Leuven Gent Management School.
  26. M. Brengman & M. Geuens, 2003. "The Four Dimensional Impact Of Color On Shoppers’ Emotions," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/204, Ghent University, Faculty of Economics and Business Administration.
  27. M. Geuens & D. Vantomme & M. Brengman, 2003. "Developing a typology of airport shoppers," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/206, Ghent University, Faculty of Economics and Business Administration.
  28. Maggie Geuens & Delphine Vantomme & Bert Weijters, 2003. "Assessing the impact of offline URL advertising," Vlerick Leuven Gent Management School Working Paper Series 2003-4, Vlerick Leuven Gent Management School.
  29. M. Brengman & M. Geuens & B. Weijters & S. M. Smith & R. Swinyard, 2003. "Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/205, Ghent University, Faculty of Economics and Business Administration.
  30. Bert Weijters & Maggie Geuens, 2003. "Segmenting the senior market: professional and social activity level," Vlerick Leuven Gent Management School Working Paper Series 2003-3, Vlerick Leuven Gent Management School.
  31. P. De Pelsmacker & M. Geuens & P. Anckaert, 2002. "Media context and advertising effectiveness: The role of context appreciation and context-ad similarity," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 02/162, Ghent University, Faculty of Economics and Business Administration.
  32. Bert Weijters & Maggie Geuens, 2002. "Evaluation of age-related labels by senior citizens," Vlerick Leuven Gent Management School Working Paper Series 2002-22, Vlerick Leuven Gent Management School.
  33. M. Geuens & P. De Pelsmacker, 2002. "Developing a Short Affect Intensity Scale," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 02/161, Ghent University, Faculty of Economics and Business Administration.

Articles

  1. De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009. "Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior," Journal of Business Research, Elsevier, vol. 62(1), pages 82-92, January.
  2. Vandecasteele, Bert & Geuens, Maggie, 2009. "Revising the myth of gay consumer innovativeness," Journal of Business Research, Elsevier, vol. 62(1), pages 134-144, January.
  3. Brengman, Malaika & Geuens, Maggie & Weijters, Bert & Smith, Scott M. & Swinyard, William R., 2005. "Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation," Journal of Business Research, Elsevier, vol. 58(1), pages 79-88, January.

NEP Fields

40 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-BEC: Business Economics (2) 2005-02-01 2005-09-29
  2. NEP-CBE: Cognitive & Behavioural Economics (4) 2004-03-07 2006-02-26 2006-02-26 2008-04-04
  3. NEP-COM: Industrial Competition (2) 2004-02-01 2004-02-01
  4. NEP-CSE: Economics of Strategic Management (2) 2006-03-05 2006-06-10
  5. NEP-CUL: Cultural Economics (1) 2006-02-26
  6. NEP-ECM: Econometrics (1) 2005-02-01
  7. NEP-EXP: Experimental Economics (3) 2004-02-01 2005-02-13 2006-02-26
  8. NEP-HAP: Economics of Happiness (1) 2008-04-04
  9. NEP-HEA: Health Economics (1) 2006-02-26
  10. NEP-IND: Industrial Organization (4) 2003-02-24 2003-03-19 2003-03-19 2006-06-10
  11. NEP-INO: Innovation (2) 2004-06-02 2006-03-11
  12. NEP-LAB: Labour Economics (1) 2003-02-03
  13. NEP-MIC: Microeconomics (1) 2006-06-10
  14. NEP-MKT: Marketing (15) 2006-02-26 2006-02-26 2006-02-26 2006-03-05 2006-03-05 2006-03-05 2006-03-11 2006-06-10 2006-06-10 2008-02-02 2008-04-04 2008-09-29 2009-04-05 2009-04-05 2009-11-27. Author is listed
  15. NEP-NET: Network Economics (3) 2003-02-24 2003-03-19 2004-04-11
  16. NEP-SOC: Social Norms & Social Capital (2) 2006-02-26 2006-03-05
  17. NEP-SPO: Sports & Economics (1) 2004-11-22
  18. NEP-TID: Technology & Industrial Dynamics (1) 2006-03-11
  19. NEP-UPT: Utility Models & Prospect Theory (1) 2009-11-27

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