Value creation in mobile banking
AbstractThe convergence of the Internet and mobile networks creates new opportunities and applications. Treating mobile business as simply an extension to the traditional web could result in missing out unique differentiated qualities for new value-added possibilities. Mobile Banking is considered to be one of the most value-added and important mobile service available. The current research examined technological changes in mobile networks and innovative attributes of Mobile Internet. It has advanced the theoretical framework of innovation in service to develop a customer centric analysis of mBanking value proposition. The article goes on to discuss critical factors in the diffusion of mBanking and explores reasons of failure and further prospects of success.
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Bibliographic InfoPaper provided by EconWPA in its series Development and Comp Systems with number 0508010.
Length: 6 pages
Date of creation: 24 Aug 2005
Date of revision:
Note: Type of Document - pdf; pages: 6. Value creation in mobile banking
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2005-11-09 (All new papers)
- NEP-FMK-2005-11-09 (Financial Markets)
- NEP-MKT-2005-11-09 (Marketing)
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