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Do Firms Facing Competitors from Emerging Markets Behave Differently? Evidence from Austrian Manufacturing Firms

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  • Klaus S. Friesenbichler
  • Andreas Reinstaller

Abstract

We study the strategic positioning of Austrian manufacturing firms that face competition from emerging markets as opposed to firms that do not. Using a unique sample of large Austrian manufacturing, we find that emerging market competitors are not always a force majeure, but the result of the firms' international activity. Existing strengths and weaknesses are more pronounced when firms face competitors from emerging markets. Emerging market competition is associated with a broader product portfolio and triggers portfolio adjustments. Yet, a larger share of the companies facing emerging market competitors neither adjusts the product portfolio nor plans to develop new competences.

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  • Klaus S. Friesenbichler & Andreas Reinstaller, 2021. "Do Firms Facing Competitors from Emerging Markets Behave Differently? Evidence from Austrian Manufacturing Firms," WIFO Working Papers 625, WIFO.
    • Handle: RePEc:wfo:wpaper:y:2021:i:625
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    Cited by:

    1. Wifo, 2021. "WIFO-Monatsberichte, Heft 6/2021," WIFO Monatsberichte (monthly reports), WIFO, vol. 94(6), June.
    2. Klaus S. Friesenbichler & Werner Hölzl & Agnes Kügler & Andreas Reinstaller, 2021. "Unternehmerische Unsicherheit und wirtschaftspolitische Risikofaktoren in der COVID-19-Krise. Ergebnisse des Updates der WIFO-Industriebefragung vom Sommer 2020," WIFO Monatsberichte (monthly reports), WIFO, vol. 94(6), pages 461-470, June.
    3. Agnes Kügler & Klaus Friesenbichler & Cornelius Hirsch, 2024. "Labour Market Effects of Trade in a Small Open Economy," REGION, European Regional Science Association, vol. 11, pages 1-26.

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    Keywords

    Austria; Competition; Dynamic Capabilities; Emerging Markets; Manufacturing;
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