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Did people "buy" what was "sold"? A qualitative evaluation a Contingent Valuation survey information set for gains in life expectancy

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Author Info

  • Rachel Baker

    ()
    (Yunus Centre for Social Business and Health, Glasgow Caledonian University)

  • Anna Bartczak

    ()
    (Warsaw Ecological Economics Center, Faculty of Economic Sciences, University of Warsaw)

  • Susan Chilton

    ()
    (Newcastle University Business School)

  • Hugh Metcalf

    ()
    (Newcastle University Business School)

Abstract

A number of stated preferences studies have quantified the value of gains in life expectancy from pollution control and use a Value of a Life Year (VOLY) approach to calculate the value placed on avoiding premature mortality following exposure to such pollution. However, life expectancy gains are a complex concept and no attempt has been made, to date, to investigate peoples’ understanding of what it is they are being asked to value. This paper uses a structured debriefing exercise to qualitatively investigate an approach which explicitly emphasises how this gain is delivered. We find that, for the majority of respondents, the approach is effective in communicating the ongoing nature of the gain and reduces the use of the (incorrect) heuristic that it is an ‘add-on’ at the end of life, in poor health. Further refinements are required, however, to communicate the cumulative nature of these risk reductions and the lack of impact on quality of life.

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File URL: http://www.wne.uw.edu.pl/inf/wyd/WP/WNE_WP82.pdf
File Function: First version, 2012
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Bibliographic Info

Paper provided by Faculty of Economic Sciences, University of Warsaw in its series Working Papers with number 2012-16.

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Length: 23 pages
Date of creation: 2012
Date of revision:
Handle: RePEc:war:wpaper:2012-16

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Related research

Keywords: air pollution reduction; contingent valuation; gain in life expectancy; information set and provision; qualitative debriefing survey; quality of life; Value of a Life Year (VOLY);

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  1. Krupnick, Alan & Cropper, Maureen & Alberini, Anna & Heintzelman, Martin & Simon, Nathalie & O'Brien, Bernie & Goeree, Ron, 2000. "Age, Health, and the Willingness to Pay for Mortality Risk Reductions: A Contingent Valuation Survey of Ontario Residents," Discussion Papers dp-00-37, Resources For the Future.
  2. Jesper Nielsen & Dorte Gyrd-Hansen & Ivar S�NB� Kristiansen & J�Rgen Nex�E, 2003. "Impact of Socio-demographic Factors on Willingness to Pay for the Reduction of a Future Health Risk," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 46(1), pages 39-47.
  3. Sundström, Kristian & Andersson, Henrik, 2009. "Swedish Consumers' Willingness to Pay for Food Safety - a Contingent Valuation Study on Salmonella Risk," Working Papers 2009:2, Swedish National Road & Transport Research Institute (VTI).
  4. Johannesson, Magnus & Johansson, Per-Olov, 1995. "Quality of Life and the WTP for an Increased Life Expectancy at an Advanced Age," Working Paper Series in Economics and Finance 85, Stockholm School of Economics.
  5. Alberini, Anna & Cropper, Maureen & Krupnick, Alan & Simon, N.B.Nathalie B., 2004. "Does the value of a statistical life vary with age and health status? Evidence from the US and Canada," Journal of Environmental Economics and Management, Elsevier, vol. 48(1), pages 769-792, July.
  6. Blomquist, Glenn C. & Dickie, Mark & O'Conor, Richard M., 2011. "Willingness to pay for improving fatality risks and asthma symptoms: Values for children and adults of all ages," Resource and Energy Economics, Elsevier, vol. 33(2), pages 410-425, May.
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