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Nudging e Salute: un binomio possibile?

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  • Gianluigi Coppola

    ()
    (Dipartimento di Scienze Economiche e Statistiche, Università degli Studi di Salerno)

  • Margherita Coppola

    ()

Abstract

Il termine inglese nudging viene tradotto in italiano con la locuzione “spinta gentile”. Esso indica un’azione svolta dallo Stato diretta ad incentivare (o disincentivare) comportamenti individuali ritenuti benefici (o nocivi) per il soggetto stesso che li compie. L’ipotesi teorica che sta alla base di tale pratica è che le scelte che il consumatore può compiere non rispondano sempre ai postulati di razionalità propri della teoria neoclassica del consumatore. Si ipotizza l’esistenza di due tipi di consumatore l’Homo Economicus, definito anche “Econ”, che è in grado di compiere scelte che rispettano i postulati propri della teoria neoclassica del consumatore e l’Homo Sapiens, o “Human”, che compie errori sistematici nell’effettuare le proprie scelte. In questo paper, dopo aver esposto i tratti principali del nudging, si analizzano in modo critico gli aspetti teorici e leimplicazioni di policy di tale teoria.

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File URL: http://www.dises.unisa.it/RePEc/sep/wpaper/3_227.pdf
File Function: First version, 2013
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Bibliographic Info

Paper provided by Dipartimento di Scienze Economiche e Statistiche, Università degli Studi di Salerno in its series Working Papers with number 3_227.

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Date of creation: May 2013
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Publication status: Published in Working Papers, May 2013, pages 1-20.
Handle: RePEc:sep:wpaper:3_227

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Related research

Keywords: Nudge; Salute; Stile di vita;

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  1. Paul Contoyannis & Andrea M Jones, . "Socioeconomic Status, Health and Lifestyle," Discussion Papers 01/19, Department of Economics, University of York.
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