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"Trying" to be Entrepreneurial

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Author Info
Brannback, Malin
Krueger, Norris
Carsrud, Alan
Elfving, Jennie

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Abstract

If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the dynamics is necessary to advance our understanding of how intent becomes action. To this end, we offer Bagozzi’s Theory of Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a static target behavior, TT focuses on intentions toward a dynamic goal. To support this perspective, we offer striking new evidence that the emergent intentions process is indeed dynamic.

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File URL: http://mpra.ub.uni-muenchen.de/8814/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 8814.

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Date of creation: Jun 2007
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Handle: RePEc:pra:mprapa:8814

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Related research
Keywords: intentions; theory of trying; tipping points; reciprocal causation; entrepreneurship; entrepreneurial cognition;

Find related papers by JEL classification:
M13 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - New Firms; Startups

This paper has been announced in the following NEP Reports:

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Bagozzi, Richard P & Warshaw, Paul R, 1990. " Trying to Consume," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 17(2), pages 127-40, September.
  2. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432. [Downloadable!] (restricted)
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This page was last updated on 2010-1-6.

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