Introducing Social Capital Value Add: Manifesto for New Social Network Structural Management of Corporate Value
AbstractWithin the field of social capital study, concerns have been expressed that deviations from a fundamental understanding that social capital is captured from embedded resources in social networks may reduce the intellectual enterprise to a catch all fad (Lin, Cook, Burt, 1999). This paper is an argument that sometime in 2004, when broadband internet connections became more prevalent than those of less capacity, individuals became empowered as our most intense form of media. Scaled up effects of the Individual as Medium including: • increased information flow, • exertion of influence, • expansion of social credentials and reinforcement of identity and recognition, are consistent with a network theory of social capital. Corporations are exposed to new risks and opportunities due to these scaled up forms of social capital and they require new methods to manage them. Social Capital Value Add is introduced as such a new method, designed to link the pioneering intellectual enterprise of social capital to value based management and the priorities of marketers. A plausible SCVA valuation method is proposed to demonstrate how these links may be articulated in a way that is meaningful for investors and corporate managers.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 8641.
Date of creation: Mar 2008
Date of revision:
"social capital"; "corporate value"; "Web 2.0"; "corporate valuation"; "social media"; "memetic brand"; brand;
Other versions of this item:
- Michael, Cayley, 2008. "Introducing Social Capital Value Add: Manifesto for New Social Network Structural Management of Corporate Value," MPRA Paper 8528, University Library of Munich, Germany.
- M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Social and Economic Stratification
- G3 - Financial Economics - - Corporate Finance and Governance
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-05-10 (All new papers)
- NEP-LAW-2008-05-10 (Law & Economics)
- NEP-NET-2008-05-10 (Network Economics)
- NEP-SOC-2008-05-10 (Social Norms & Social Capital)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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"Directed Altruism and Enforced Reciprocity in Social Networks,"
The Quarterly Journal of Economics,
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