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An Analysis on BCG Growth Sharing Matrix

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  • Mohajan, Haradhan

Abstract

In the 21st century, sustainable improvement of business faces various challenges for the global economic competition. But, these challenges can be overcome by the efficient business strategies. The Boston Consulting Group (BCG) helps the business organizations to develop their efficiency for the successful operation of their business activities. To develop the efficiency of marketing decision making, the BCG Matrix plays an effective tool for strategic planning of product performance in industry and company level. It analyses to identify which strategic business units to invest in, which to sell off, and which to shut down. It helps a company to distribute their available resources through the efficient business management. It is one of the most popular and helpful consulting firms. The paper tries to provide a guideline to the business organizations to choose the best business policies by the use of BCG matrix.

Suggested Citation

  • Mohajan, Haradhan, 2017. "An Analysis on BCG Growth Sharing Matrix," MPRA Paper 84237, University Library of Munich, Germany, revised 09 Dec 2017.
    • Handle: RePEc:pra:mprapa:84237
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    References listed on IDEAS

    as
    1. Armstrong, J. Scott & Brodie, Roderick J., 1994. "Effects of portfolio planning methods on decision making: experimental results," MPRA Paper 81684, University Library of Munich, Germany.
    2. Mohajan, Haradhan, 2015. "Present and Future of Nestlé Bangladesh Limited," MPRA Paper 82850, University Library of Munich, Germany, revised 05 Apr 2015.
    3. Joubert, J.C.N. & Jooste, A. & Lotriet, R., 2011. "The Cash Cows, Dogs, Stars and Problem Children of the South African Agricultural Sector," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 1(1), pages 1-6.
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    Cited by:

    1. Gramlich, Samantha & Obreiter, Nadine & Otomierczyk, Laura & Storz, Leonie, 2021. "Portfolioanalysen im Vergleich," Working Papers for Marketing & Management 59, Offenburg University, Department of Media and Information.
    2. Che-Yu Hung & Chien-Chih Wang & Shi-Woei Lin & Bernard C. Jiang, 2022. "An Empirical Comparison of the Sales Forecasting Performance for Plastic Tray Manufacturing Using Missing Data," Sustainability, MDPI, vol. 14(4), pages 1-21, February.
    3. Gomez, Miguel I. & Puerto, Sergio & Zahniser, Steven & Li, Jie, 2021. "U.S. Agricultural Exports to Colombia: Rising Sales in Response to Trade Liberalization and Changing Consumer Trends," USDA Miscellaneous 316795, United States Department of Agriculture.
    4. Amir, Ja'far & Mohammad, Wily, 2022. "ANTHOLOGY OF MARKETING MANAGEMENT: Business Scientific Thoughts," OSF Preprints cwgya, Center for Open Science.
    5. Chang, Yu-Chun & Lee, Wei-Hao & Wu, Chi-Hung, 2019. "Potential opportunities for Asian airports to develop self-connecting passenger markets," Journal of Air Transport Management, Elsevier, vol. 77(C), pages 7-16.

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    More about this item

    Keywords

    BCG Matrix; Business Organizations; Business Improvement;
    All these keywords.

    JEL classification:

    • F6 - International Economics - - Economic Impacts of Globalization
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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