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Present and Future of Nestlé Bangladesh Limited

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  • Mohajan, Haradhan

Abstract

In the food industry Nestlé is the leading multinational company and the most trusted name with high quality products. It offers healthier and tastier choices throughout all stages of a consumer’s life and at any time of the day. Based on science and Research and Development, the Company permanently innovate its portfolio of food and beverages. The aim of the Company is to build strong foundations of compliance and sustainable business practices globally. This paper discusses the marketing strategy, competition structure and other strategies of Nestlé S.A. Creating Shared Value is a philanthropic act of Nestlé in Bangladesh. An attempt has been taken here to represent present situation and future attempts of Nestlé Bangladesh Limited with the help of SWOT analysis and BCG growth sharing matrix. Due to the substantial growth and the other business perspective, the Company has developed its own functional areas in Bangladesh.

Suggested Citation

  • Mohajan, Haradhan, 2015. "Present and Future of Nestlé Bangladesh Limited," MPRA Paper 82850, University Library of Munich, Germany, revised 05 Apr 2015.
    • Handle: RePEc:pra:mprapa:82850
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    File URL: https://mpra.ub.uni-muenchen.de/82850/1/MPRA_paper_82850.pdf
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    References listed on IDEAS

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    1. Armstrong, J. Scott & Brodie, Roderick J., 1994. "Effects of portfolio planning methods on decision making: experimental results," MPRA Paper 81684, University Library of Munich, Germany.
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    Cited by:

    1. Haradhan Kumar Mohajan, 2018. "An Analysis on BCG Growth Sharing Matrix," Noble International Journal of Business and Management Research, Noble Academic Publsiher, vol. 2(1), pages 1-6, January.

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    More about this item

    Keywords

    BCG Matrix; CSV; Nestlé; SWOT analysis;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • I3 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture

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