IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/48780.html
   My bibliography  Save this paper

Intangible assets as a source of competitiveness in the post-crisis economy. The role of trademarks

Author

Listed:
  • Dobre, Ana Maria

Abstract

The post-crisis economy brings changes in the functions of the trademarks. The aim of this paper is to evidence the functions of the trademarks as part of the intellectual property and of the intangible in the post-crisis economic frame and to offer an overview of the evolution of these functions before and after economic crisis. The economic crisis was and still is a real challenge for the companies that overrated their intangible assets or which kept in their balance the intangible assets with no correct estimated market value. Hereby, some companies were gaining from crisis because of the good management of intangible assets, but some were stand to lose. The new economy needs innovation, flexibility, and competitiveness in order to face the competition between trademarks.

Suggested Citation

  • Dobre, Ana Maria, 2012. "Intangible assets as a source of competitiveness in the post-crisis economy. The role of trademarks," MPRA Paper 48780, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:48780
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/48780/1/MPRA_paper_48780.Pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. ZAMAN, Gheorghe, 2011. "Some Theoretical And Practical Lessons To Be Learnt From The Economic Crisis Challenges In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(4), pages 9-28.
    2. Marta-Christina Suciu, 2009. "Creative Economy And Creative Cities," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 3(1), pages 82-91, JUNE.
    3. Nicoleta CARAGEA, 2009. "Time Allocation in Economics and the Implications for Economic Development," Romanian Journal of Economics, Institute of National Economy, vol. 29(2(38)), pages 122-141, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oana CHINDRIŞ-VĂSIOIU & Carmen UNGUREANU, 2011. "Importance of Economic and Social Cohesion Policy for Romania," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(6), pages 1-11, October.
    2. Doğa Üzümcüoğlu & Mukaddes Polay, 2022. "The Assessment of Creative Waterfronts: A Case Study of the Kyrenia Waterfront," Sustainability, MDPI, vol. 14(19), pages 1-24, September.
    3. Homero Rodríguez-Insuasti & Néstor Montalván-Burbano & Otto Suárez-Rodríguez & Marcela Yonfá-Medranda & Katherine Parrales-Guerrero, 2022. "Creative Economy: A Worldwide Research in Business, Management and Accounting," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
    4. Voineagu, Vergil & Caragea, Nicoleta, 2010. "A New Approach of Time Use in National Economy," MPRA Paper 53206, University Library of Munich, Germany.
    5. Partha Pratim DUBE, 2020. "Least Possible Time to Reach Targeted Profit Function under Unitary Transformation," Romanian Journal of Economics, Institute of National Economy, vol. 50(1(59)), pages 05-15, June.
    6. Istrate, Georgeta-Marinela & Caragea, Nicoleta, 2010. "Working Time During the Economic Crisis and the Impact on Romanian Working Life," MPRA Paper 45503, University Library of Munich, Germany.
    7. Cristina Andreea FLOREA, 2015. "Creative And Innovative Cities – A New Perspective For Sustainable Development," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 49-54, June.
    8. Gao, Ni & Ryan, Mandy & Krucien, Nicolas & Robinson, Suzanne & Norman, Richard, 2020. "Paid work, household work, or leisure? Time allocation pathways among women following a cancer diagnosis," Social Science & Medicine, Elsevier, vol. 246(C).
    9. Andra-Bertha, SĂNDULEASA, 2014. "Romanians’ Attitudes Towards Mobility For Work From A Gendered Perspective," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(4), pages 29-36.
    10. Cristina Andreea Florea, 2015. "Clusters – A Strategy for Long Run Development," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 3(1), pages 20-24.
    11. Nicoleta CARAGEA-HREHORCIUC & Madalina TOCAN, 2011. "European typologies of time use – the social model approach," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(6), pages 1-11, October.
    12. GEAMĂNU, Marinela & POPESCU, Barbu Bogdan, 2013. "Analysis Of Romania’S External Debt And The Implications For Foreign Relations During 2000-2013," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 4(3), pages 61-67.
    13. Baluta AURELIAN VIRGIL & Andronie MARIA & Raicu ILIOARA Sofia, 2014. "Improvement Practice of the Students in a EU Project. Economic and Social Importance and Lessons for the Future. Case study of Spiru Haret University," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 46-52, December.
    14. Nicoleta Caragea & Carmen Armstrong, 2010. "Time Allocation Differences Among Human Generations In Romania," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 5(2), pages 62-66, June.

    More about this item

    Keywords

    new economy; intangible assets; trademarks;
    All these keywords.

    JEL classification:

    • F29 - International Economics - - International Factor Movements and International Business - - - Other
    • O19 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - International Linkages to Development; Role of International Organizations
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:48780. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.