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Transformation of small and medium-sized enterprises in Pomerania due to organization of Euro 2012 with particular emphasis on the hotel industry

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  • Zawadzki, Krystian

Abstract

In the course of preparations to the 2012 European Football Championship (Euro 2012) many doubts have arisen as to the actual cost-benefit balance affecting the hosting country. The event is accompanied by intense promotion of the agglomeration and the region, especially abroad. In effect, one can anticipate the competitive position of both the region and the businesses operating there to improve. In this paper, the micro level is considered, namely the potential impact of Euro 2012 on the business decisions in selected sectors, particularly connected with the mega sport event in the Pomeranian region.The research reported in this study focused on the relationship between UEFA Euro in Poland and the decisions taken by representatives of SMEs.

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File URL: http://mpra.ub.uni-muenchen.de/44729/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 43624.

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Date of creation: 31 Dec 2012
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Handle: RePEc:pra:mprapa:43624

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Keywords: Euro 2012; Mega sport's event; tourism; pomeranian region;

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  1. Victor Matheson, 2006. "Mega-Events: The effect of the world’s biggest sporting events on local, regional, and national economies," Working Papers 0622, International Association of Sports Economists & North American Association of Sports Economists.
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