Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm?
[Internet as Additional Distribution Channel - Synergy or Cannibalism]
AbstractIn this article main advantages and disadvantages of internet distribution as additional channel were analysed. The profs were divided into real, illusory and ambiguous factors. Then threats and disadvantages were shown. The important issues concerning additional internet channel were also described . The last part of the article contains presentation of the survey conducted in 616 Polish internet shops. The investigation concerns multi-channel distribution.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 34180.
Date of creation: Sep 2010
Date of revision:
distribution; internet shop; electronic commerce;
Find related papers by JEL classification:
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
This paper has been announced in the following NEP Reports:
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Chodak, Grzegorz & Latus, Łukasz, 2011.
"Analiza metod dostarczania towarów przez polskie sklepy internetowe – wyniki badań
[Analysis of Products Deliveries Methods Applyied in Polish Internet Shops – Results of Research]," MPRA Paper 36714, University Library of Munich, Germany.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ekkehart Schlicht).
If references are entirely missing, you can add them using this form.