Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm?
[Internet as Additional Distribution Channel - Synergy or Cannibalism]
AbstractIn this article main advantages and disadvantages of internet distribution as additional channel were analysed. The profs were divided into real, illusory and ambiguous factors. Then threats and disadvantages were shown. The important issues concerning additional internet channel were also described . The last part of the article contains presentation of the survey conducted in 616 Polish internet shops. The investigation concerns multi-channel distribution.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 34180.
Date of creation: Sep 2010
Date of revision:
distribution; internet shop; electronic commerce;
Find related papers by JEL classification:
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
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- Deleersnyder, B. & Geyskens, I. & Gielens, K.J.P. & Dekimpe, M.G., 2002. "How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands," Open Access publications from Tilburg University urn:nbn:nl:ui:12-91692, Tilburg University.
- Chodak, Grzegorz & Latus, Łukasz, 2011.
"Analiza metod dostarczania towarów przez polskie sklepy internetowe – wyniki badań
[Analysis of Products Deliveries Methods Applyied in Polish Internet Shops – Results of Research]," MPRA Paper 36714, University Library of Munich, Germany.
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