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The effect of a magazine's free digital content on its print circulation: Cannibalization or complementarity?

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  • Simon, Daniel H.
  • Kadiyali, Vrinda
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    File URL: http://www.sciencedirect.com/science/article/B6V8J-4P06C7K-1/2/bfdb0e6f1ecc50271217609634a1d535
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    Bibliographic Info

    Article provided by Elsevier in its journal Information Economics and Policy.

    Volume (Year): 19 (2007)
    Issue (Month): 3-4 (October)
    Pages: 344-361

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    Handle: RePEc:eee:iepoli:v:19:y:2007:i:3-4:p:344-361

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    Web page: http://www.elsevier.com/locate/inca/505549

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    1. Oster Sharon M. & Scott Morton Fiona M., 2005. "Behavioral Biases Meet the Market: The Case of Magazine Subscription Prices," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 5(1), pages 1-32, March.
    2. Deleersnyder, B. & Geyskens, I. & Gielens, K.J.P. & Dekimpe, M.G., 2002. "How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands," Open Access publications from Tilburg University urn:nbn:nl:ui:12-91692, Tilburg University.
    3. Kaiser Ulrich, 2006. "Magazines and their Companion Websites: Competing Outlet Channels?," Review of Marketing Science, De Gruyter, vol. 4(1), pages 1-26, August.
    4. Avi Goldfarb, 2004. "Concentration in advertising-supported online markets: an empirical approach," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 13(6), pages 581-594.
    5. Lapo Filistrucchi, 2005. "The Impact of Internet on the Market for Daily Newspapers in Italy," Economics Working Papers ECO2005/12, European University Institute.
    6. Kaiser, Ulrich & Kongsted, Hans Christian, 2005. "Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?," ZEW Discussion Papers 05-49, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    7. Matthew Gentzkow, 2007. "Valuing New Goods in a Model with Complementarity: Online Newspapers," American Economic Review, American Economic Association, vol. 97(3), pages 713-744, June.
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    Cited by:
    1. von Ehrlich, Maximilian & Greiner, Tanja, 2013. "The role of online platforms for media markets — Two-dimensional spatial competition in a two-sided market," International Journal of Industrial Organization, Elsevier, vol. 31(6), pages 723-737.

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