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Product Design Decisions for Developing New Tourist destinations: The Case of Rhodopi Mountains

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  • Vassiliadis, Chris A.
  • Siomkos, George J.
  • Vassilikopoulou, Aikaterini
  • Mylonakis, John
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    Abstract

    The scope of the paper is to present the proper tourist product characteristics and market opportunities by the recipients of the tourist market, aiming at the support of the sustainable tourism design process. These characteristics concern the prospective elevated tourist destinations that may be exploited strategically by the tourist administration of the destinations. For the investigation of the most important product characteristics factor analysis was applied, as well as, spatial perceptual mapping techniques. The paper is based on a situation analysis, using as case the Rhodopi Mountain area in Greece. Results showed that the design of the elevation of the destination is a viable market prospective, if it is based on three major factors: the climate (geophysical and archaeological characteristics), taverns-restaurants (gastronomy) and parking areas (spa, post shops and health centers). Various combinations of relevant characteristics are proposed, which ameliorate particular effective characteristics of the area, which could raise the area’s attractiveness to professional partners and potential groups of customers.

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    File URL: http://mpra.ub.uni-muenchen.de/25404/
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    Bibliographic Info

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 25404.

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    Date of creation: 27 Sep 2005
    Date of revision: 22 Jan 2006
    Publication status: Published in TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism 1.1(2006): pp. 93-110
    Handle: RePEc:pra:mprapa:25404

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    Related research

    Keywords: new tourist destinations; perceptual mapping; importance-performance analysis; assessment of product characteristics; attribute-based procedure; tourist destinations’ design;

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    1. Agrawal, Arun & Gibson, Clark C., 1999. "Enchantment and Disenchantment: The Role of Community in Natural Resource Conservation," World Development, Elsevier, vol. 27(4), pages 629-649, April.
    2. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
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