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Bundling, Differentiation, Alliances and Mergers: Convergence Strategies in U.S. Communication Markets

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Author Info
Bauer, Johannes M.
Abstract

Convergence is a multi-facetted phenomenon affecting the technological basis of information and communication industries, the boundaries of existing and new markets, and the organization of service providers. Convergence in substitutes will tend to increase the intensity of competition but convergence in complements may have the opposite effect. Given the economics of advanced communication industries, convergence necessitates strategies to overcome the risk of commodification at the level of networks, applications, and services. The paper examines bundling, differentiation, alliances, and merger strategies adopted by North American service providers in response to convergence. Service providers'opportunities and risks in the emerging environment differ considerably, with cable and telephone service providers presently in stronger positions than wireless service providers, broadcasters, and satellite service providers. New entrants such as Vonage, Skype, Google, and Yahoo have high disruptive potential but remain disadvantaged without their own access networks.

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File URL: http://mpra.ub.uni-muenchen.de/2515/
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 2515.

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Date of creation: Dec 2005
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Handle: RePEc:pra:mprapa:2515

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Related research
Keywords: convergence bundling differentiation alliances mergers

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Find related papers by JEL classification:
L90 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - General
L43 - Industrial Organization - - Antitrust Issues and Policies - - - Legal Monopolies and Regulation or Deregulation
K23 - Law and Economics - - Regulation and Business Law - - - Regulated Industries and Administrative Law
L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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  1. Bresnahan, Timothy F. & Trajtenberg, M., 1995. "General purpose technologies 'Engines of growth'?," Journal of Econometrics, Elsevier, vol. 65(1), pages 83-108, January. [Downloadable!] (restricted)
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  2. Barry Nalebuff, 2004. "Bundling as an Entry Barrier," The Quarterly Journal of Economics, MIT Press, vol. 119(1), pages 159-187, February. [Downloadable!] (restricted)
  3. Koski, Heli A. & Majumdar, Sumit K., 2000. "Convergence in telecommunications infrastructure development in OECD countries," Information Economics and Policy, Elsevier, vol. 12(2), pages 111-131, June. [Downloadable!] (restricted)
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