The possibilities of time use research approaches for the analysis of the use of media is the focus of this study. After describing previous studies of media analyses time use research is characterised and the particular suitability of its central surveying instruments – stylised survey information and time use diaries – is investigated for media use analyses. The various new surveying instruments will be newly systematized according to survey principles and survey features/attributes and illustrated by numerous product examples. The critical appraisal yields recommendations for a method mix of time use diaries and new technology based surveying instruments.
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number
16302.
Find related papers by JEL classification: J22 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Time Allocation and Labor Supply C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Microeconomic Data D10 - Microeconomics - - Household Behavior - - - General C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
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