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Zeitverwendungsforschung und Mediennutzung
[Time-Use Research and Media Use (German)]

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  • Merz, Joachim

Abstract

The possibilities of time use research approaches for the analysis of the use of media is the focus of this study. After describing previous studies of media analyses time use research is characterised and the particular suitability of its central surveying instruments – stylised survey information and time use diaries – is investigated for media use analyses. The various new surveying instruments will be newly systematized according to survey principles and survey features/attributes and illustrated by numerous product examples. The critical appraisal yields recommendations for a method mix of time use diaries and new technology based surveying instruments.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 16302.

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Date of creation: Jan 2009
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Handle: RePEc:pra:mprapa:16302

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Keywords: Time use research; media use; media analyses; time use diaries; new technology based surveying instruments;

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  1. Klevmarken, N.A., 1998. "Microeconomic Analysis of Time-Use Data. Did We Reach the Promised Land?," Papers 1998-12, Uppsala - Working Paper Series.
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Cited by:
  1. Merz, Joachim, 2009. "Time Use and Time Budgets: Improvements, Future Challenges and Recommendations," IZA Discussion Papers 4358, Institute for the Study of Labor (IZA).

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