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Marketing and Organizational Innovations in Europe

Author

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  • Costantiello, Alberto
  • Laureti, Lucio
  • Leogrande, Angelo

Abstract

In this article we investigate the determinants of marketing or organizational innovators in Europe for 36 countries in the period 2010-2019. We have used data from the European Innovation Scoreboard-EIS of the European Commission. We perform different econometric models i.e. Dynamic Panel, Pooled OLS, Panel Data with Fixed Effects, Panel Data with Random Effects, WLS. Results show that the level of marketing or organizational innovators in positively associated, among others variables to “Innovation Index”, “Innovators” and “Knowledge Intensive Service Exports”, while is negatively associated with “Sales Impacts”, “Foreign Controlled Enterprises Share of Value Added” and “Government procurement of advanced technology products”.

Suggested Citation

  • Costantiello, Alberto & Laureti, Lucio & Leogrande, Angelo, 2022. "Marketing and Organizational Innovations in Europe," MPRA Paper 114121, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:114121
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    References listed on IDEAS

    as
    1. Leogrande, Angelo & Costantiello, Alberto & Laureti, Lucio, 2021. "The Impact of Venture Capital Expenditures on Innovation in Europe," MPRA Paper 109897, University Library of Munich, Germany.
    2. Kong YuSheng & Masud Ibrahim, 2020. "Innovation Capabilities, Innovation Types, and Firm Performance: Evidence From the Banking Sector of Ghana," SAGE Open, , vol. 10(2), pages 21582440209, May.
    3. Costantiello, Alberto & Laureti, Lucio & De Cristoforo, Gianluca & Leogrande, Angelo, 2021. "The Innovation-Sales Growth Nexus in Europe," MPRA Paper 106858, University Library of Munich, Germany, revised 28 Mar 2021.
    4. Donbesuur, Francis & Ampong, George Oppong Appiagyei & Owusu-Yirenkyi, Diana & Chu, Irene, 2020. "Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    5. Leogrande, Angelo & Costantiello, Alberto, 2021. "Human Resources in Europe. Estimation, Clusterization, Machine Learning and Prediction," MPRA Paper 109749, University Library of Munich, Germany.
    6. Bodlaj, Mateja & Kadic-Maglajlic, Selma & Vida, Irena, 2020. "Disentangling the impact of different innovation types, financial constraints and geographic diversification on SMEs' export growth," Journal of Business Research, Elsevier, vol. 108(C), pages 466-475.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Leogrande, Angelo & Costantiello, Alberto & Laureti, Lucio, 2022. "The Export of Medium and High-Tech Products Manufactured in Europe," MPRA Paper 114215, University Library of Munich, Germany.

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    More about this item

    Keywords

    Innovation; and Invention: Processes and Incentives; Management of Technological Innovation and R&D; Diffusion Processes; Open Innovation.;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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