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Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations

Author

Listed:
  • Grow, André
  • Perrotta, Daniela
  • Del Fava, Emanuele

    (Max Planck Institute for Demographic Research, Germany)

  • Cimentada, Jorge
  • Rampazzo, Francesco
  • Gil-Clavel, Sofia

    (Max Planck Institute for Demographic Research)

  • Zagheni, Emilio

Abstract

Surveys of the general population can provide crucial information for designing effective non-pharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.

Suggested Citation

  • Grow, André & Perrotta, Daniela & Del Fava, Emanuele & Cimentada, Jorge & Rampazzo, Francesco & Gil-Clavel, Sofia & Zagheni, Emilio, 2020. "Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations," SocArXiv ez9pb, Center for Open Science.
    • Handle: RePEc:osf:socarx:ez9pb
    DOI: 10.31219/osf.io/ez9pb
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    References listed on IDEAS

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    1. Emilio Zagheni & Ingmar Weber & Krishna Gummadi, 2017. "Leveraging Facebook's Advertising Platform to Monitor Stocks of Migrants," Population and Development Review, The Population Council, Inc., vol. 43(4), pages 721-734, December.
    2. Emilio Zagheni & Ingmar Weber, 2015. "Demographic research with non-representative internet data," International Journal of Manpower, Emerald Group Publishing Limited, vol. 36(1), pages 13-25, April.
    3. Wang, Wei & Rothschild, David & Goel, Sharad & Gelman, Andrew, 2015. "Forecasting elections with non-representative polls," International Journal of Forecasting, Elsevier, vol. 31(3), pages 980-991.
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    1. André Grow & Daniela Perrotta & Emanuele Del Fava & Jorge Cimentada & Francesco Rampazzo & Sofia Gil‐Clavel & Emilio Zagheni & René D. Flores & Ilana Ventura & Ingmar Weber, 2022. "Is Facebook's advertising data accurate enough for use in social science research? Insights from a cross‐national online survey," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 185(S2), pages 343-363, December.
    2. Sofia Gil-Clavel & Emilio Zagheni & Valeria Bordone, 2022. "Close Social Networks Among Older Adults: The Online and Offline Perspectives," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 41(3), pages 1111-1135, June.
    3. Bjørnåvold, Amalie & David, Maia & Bohan, David A. & Gibert, Caroline & Rousselle, Jean-Marc & Van Passel, Steven, 2022. "Why does France not meet its pesticide reduction targets? Farmers' socio-economic trade-offs when adopting agro-ecological practices," Ecological Economics, Elsevier, vol. 198(C).
    4. Manuela Fritz & Michael Grimm & Ingmar Weber & Elad Yom-Tov & Benedictus Praditya, 2022. "Uncover your risk! Using Facebook to increase personal risk awareness and screening of type 2 diabetes in Indonesia," Working Papers 221, Bavarian Graduate Program in Economics (BGPE).
    5. André Grow & Daniela Perrotta & Emanuele Del Fava & Jorge Cimentada & Francesco Rampazzo & B. Sofia Gil-Clavel & Emilio Zagheni & René D. Flores & Ilana Ventura & Ingmar G. Weber, 2021. "How reliable is Facebook’s advertising data for use in social science research? Insights from a cross-national online survey," MPIDR Working Papers WP-2021-006, Max Planck Institute for Demographic Research, Rostock, Germany.

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