Why Does the Average Price of Tuna Fall During Lent?
Abstract
For many products the average price paid by consumers falls during periods of high demand. We use information from a large supermarket chain to decompose the decrease in the average price into a substitution effect, due to an increase in the share of cheaper products, and a price reduction effect. We find that for almost all the products we study the substitution effect explains a large part of the decrease. We estimate demand for these products and show the price declines are consistent with a change in demand elasticity and the relative demand for different brands. Our findings are less consistent with "loss-leader" models of retail competition.Download Info
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Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 11572.Length:
Date of creation: Aug 2005
Date of revision:
Handle: RePEc:nbr:nberwo:11572
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Related research
Keywords:This paper has been announced in the following NEP Reports:
- NEP-AGR-2005-09-11 (Agricultural Economics)
- NEP-ALL-2005-09-11 (All new papers)
- NEP-COM-2005-09-11 (Industrial Competition)
References
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- Mark Bils & Peter J. Klenow, 2004.
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"Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data,"
American Economic Review,
American Economic Association, vol. 93(1), pages 15-37, March.
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Citations
Blog mentions
As found by EconAcademics.org, the blog aggregator for Economics research:- Why Does Turkey Get Cheaper Around Thanksgiving?
by Matthew Yglesias in Moneybox on 2012-11-21 15:07:00
Cited by:
- Tenn, Steven & Yun, John M., 2008. "Biases in demand analysis due to variation in retail distribution," International Journal of Industrial Organization, Elsevier, vol. 26(4), pages 984-997, July.
- Judith A. Chevalier & Anil K Kashyap, 2011. "Best Prices," NBER Working Papers 16680, National Bureau of Economic Research, Inc.
- Genesove, David & Simhon, Avi, 2008. "Seasonality and the Effect of Advertising on Price," CEPR Discussion Papers 6999, C.E.P.R. Discussion Papers.
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