This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Analyzing Customer Value Using Conjoint Analysis: The Example Of A Packaging Company

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Andrus Kotri

Additional information is available for the following registered author(s):

Abstract

The fulfillment of customers’ wishes in a profitable way requires that companies understand which aspects of their product and service are most valued by the customer. Conjoint analysis is considered to be one of the best methods for achieving this purpose. Conjoint analysis consists of generating and conducting specific experiments among customers with the purpose of modeling their purchasing decision. This article will give an overview of the method and apply it to an Estonian packaging company. As a result of the empirical study the author is able to estimate the value creation models of 34 respondents (customers) both on a group and individual basis.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://infutik.mtk.ut.ee/www/kodu/RePEc/mtk/febpdf/febawb46.pdf
File Format: application/pdf
File Function:
Download Restriction: no

Publisher Info
Paper provided by Faculty of Economics and Business Administration, University of Tartu (Estonia) in its series University of Tartu - Faculty of Economics and Business Administration Working Paper Series with number 46.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 38 pages
Date of creation: 2006
Date of revision:
Handle: RePEc:mtk:febawb:46

Contact details of provider:
Postal: Narva mnt 4, 51009 Tartu
Phone: (+372 7) 376 310
Fax: (+372 7) 376 312
Email:
Web page: http://www.mtk.ut.ee
More information through EDIRC

For technical questions regarding this item, or to correct its listing, contact: (Tonu Roolaht).

Related research
Keywords: customer value; conjoint analysis; market research methods;

This paper has been announced in the following NEP Reports:

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 5(2), pages 103-23, Se.
Full references

Statistics
Access and download statistics

Did you know? The yearly budget of IDEAS is exactly $0: it relies entirely on volunteer work.

This page was last updated on 2009-12-2.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.