Oliver Lorz () (Faculty of Business and Economics, RWTH Aachen University, 52056 Aachen, Germany) Matthias Wrede () (Faculty of Business Administration and Economics, University of Marburg, 35032 Marburg, Germany)
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This paper sets up a model of endogenous product differentiation to analyze the variety effects of international trade. In our model multi-product firms decide not only about the number of varieties they supply but also about the degree of horizontal differentiation between these varieties. Firms can raise the degree of differentiation by investing variety-specific fixed costs. In this setting, we analyze how trade integration, i.e. an increase in market size, influences the number of firms in the market, the number of product varieties supplied by each firm, and the degree of differentiation.
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Paper provided by Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung) in its series MAGKS Papers on Economics with number
200902.
Find related papers by JEL classification: D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
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